Top entertainment applications in the first half of 2021 From Sensor Tower

The following is the Top entertainment applications in the first half of 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Mobile applications.

According to sensor tower store intelligence data, global consumer spending on entertainment applications accelerated in the past year, double the growth rate before the outbreak. At the same time, people’s preference for online entertainment content is also increasingly diversified. Compared with short video and long video, consumer spending on live broadcast and comic applications is growing faster. Please refer to the following for detailed data.

Note: the data in this paper comes from the information platform of sensor tower store. The data only includes app store and Google play, excluding the third-party Android Market in China and other regions; The statistical period of the ranking data is from January 1 to June 24, 2021.

Accelerated growth of entertainment application revenue

In the first half of 2021, global consumer spending on entertainment applications reached US $4.59 billion, an increase of 55.8% compared with the first half of 2020. As a comparison, in the first half of 2020, entertainment application revenue increased by 28.5% year on year, and in the first half of 2019, the growth rate was 26.1%.

The dividend brought by the epidemic doubled the growth rate of global entertainment application revenue. In the past year, online entertainment has become an indispensable part of people’s lives. Although many countries have recently relaxed or lifted the home rule, people’s consumption of entertainment applications has maintained a strong growth.

In terms of download volume, due to the increase of advertising for shopping applications in the fourth quarter of each year, the download volume of entertainment applications usually declines for a short time, and increases in the first quarter of the next year. This rule is still applicable during the epidemic period. In the first half of this year, there were 4.47 billion downloads of entertainment applications worldwide, an increase of 6% compared with the outbreak of the epidemic in the first half of last year.

  The United States has the highest income, while Japan has the fastest growth

In terms of revenue, the United States, China and Japan are the top mobile entertainment markets in the world, accounting for 31%, 27% and 17% of the total revenue in the first half of the year, respectively. The three markets account for 75% of the total global revenue.

Among them, the revenue of the U.S. and Japan markets in the first half of the year was US $1.43 billion and US $790 million, up 64% and 102% respectively, ahead of the global growth rate of 55.8%. During the epidemic period, in the high consumption market, people are more willing to pay for entertainment applications, making the United States and Japan the world’s highest income and fastest growing online entertainment markets, respectively.

In terms of download volume, the top three markets in the first half of the year were India, the United States and Brazil, accounting for 19%, 11% and 9% respectively. The global entertainment application market is still unbalanced in terms of flow and cash flow. Manufacturers should make strategic planning between seizing emerging markets and developing mature markets.

  Top 10 global entertainment applications

For the first half of the year this year, the tktok for the overseas version of tktok is the highest of 9.2 yuan, and it is 74%, and it is the crown of the crown of the crown. YouTube  ( Pick-up   It is equivalent to 5.05 yomi Geni.

Comparing the list of 2019 and 2020, we find that, in addition to Netflix falling out of the list due to opening up independent payment channels, Disney + maintains its position by virtue of IP resources and new film promotion, the ranking of other long video applications has declined by varying degrees in the past two years. Due to the diversification of user interests and the fragmentation of entertainment time, short video, live broadcast and comic applications show a faster growth rate. The revenue of twitch’s mobile terminal increased by 135% year-on-year, making it into the top ten for the first time. Piccoma and line comics ranked higher, and the total revenue of the two comics applications increased by 153% year-on-year.

Tiktok and TikTok have won the world’s entertainment app download list for 3 consecutive years since 2018, and this year is no exception. Jitter and TikTok tiktok are expected to receive 380 million downloads in the global App Store and Google Play, the highest in the first half of the world, and second and third in India short video MX TakaTak and YouTube.

Read more: sensortower: revenue ranking of global app store and Google play of Chinese mobile game publishers in October 2019 sensortower: revenue ranking of global app store and Google play of Chinese mobile game publishers in December 2019 sensortower: Top 20 video platform applications sweeping overseas in September 2018 sensortower: global mobile application revenue of $39 billion in the first half of 2019 sensor Sensortower: total consumption of global mobile applications and mobile games will reach US $71.3 billion in 2018 sensortower: revenue ranking of global app store and Google play of China’s mobile game publishers in June 2020 sensortower: Apple App store’s new million dollar publisher in 2018 is twice that of Google play sensortower: China’s top 20 short video / live application sweeping overseas in January 2019 top 20 sensor tower: Q in 2019 3 U.S. mobile game market trend sensortower: Xiaoxiao manor unlocks new ways for Western women to play mobile game sensortower: China’s mobile game publishers’ global app store and Google play revenue ranking in September 2019 sensortower: Q2 U.S. mobile game market trend sensortower: Q2 South Korea’s mobile game market trend and Chinese manufacturers’ market share sensortower: Q2 Japan’s mobile game market in 2019 Trend and market share of Chinese manufacturers sensortower: Q3 mobile game market trend of South Korea in 2019

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