Under the wind of yuancosmos, the download volume of virtual image social app has tripled in two years

The following is the Under the wind of yuancosmos, the download volume of virtual image social app has tripled in two years recommended by recordtrend.com. And this article belongs to the classification: Mobile Apps.

Gamers have long been familiar with the concept of “meta universe”, of which the most representative is “robox”. This game ranks first in the global mobile user spending list in 2021. As of march31,2022, its app store user spending has exceeded $4.5 billion, which is enough to prove its popularity. However, the concept of metauniverse does not exist only in games. Although the idea of shopping, marketing and interacting with others in the virtual world may not have become the mainstream, technology giants such as meta (Facebook) seem to be leading the trend, and consumers and brands in other fields are rapidly joining in. We can see this from the mobile market pattern. We see that people have a high interest in the meta universe, and the global demand for virtual image social apps (a new subcategory of data.ai app IQ) is also increasing sharply.

According to data AI data show that the number of apps related to the “meta universe” in the mobile application market has continued to grow since 2020. Among them, social apps are leading in many categories. We also found that the keyword “game” appeared most frequently in the profile of such apps, and nearly half of social apps mentioned game related words in the store profile. This also indicates to a certain extent that it integrates the characteristics of gaming or meta universe social apps. In addition, words unique to the concept of meta universe such as “world” and “create”, common expressions of social applications such as “friends”, “interaction” and “together”, and descriptions such as “augmented reality” also often appear in the introduction of meta universe apps.

What is noteworthy is that while people’s interest in the meta universe is rising, the global demand for virtual image social apps (a new subcategory of data.ai app IQ) is also increasing sharply.

With the cooperation between brands and applications in the metauniverse (both chipotle and Nike have opened stores in roblox), consumers’ interest is also increasing and extending to many fields, such as games, retail, restaurants and activities.

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data. AI mobile data shows that compared with other social media categories, the year-on-year growth rate of virtual image social apps (such as zepeto and bud) is the highest, reaching 38million – a year-on-year increase of 60%, an increase of 215% over two years ago.

In the first quarter of 2022, the top five virtual image social apps in the world are as follows:

DEVICE

BUD by bud technologies

Oasis

IMVU

Makerblox – Create skins 

In the United States, the download volume of virtual image social apps reached a peak of 4.6 million in the second quarter of 2021, and remained at 4million in the first quarter of 2022, higher than 2.4 million in the first quarter of 2020. If publishers want to get these users who are interested in metauniverse content, it is very important to understand where they spend their time and what the tastes and habits of users in different countries are. This will help you identify which partners, application features, or target audiences will give you the greatest opportunity.

Cross category affinity data can show you the other application subcategories that users are most likely to use compared with the average level. Although virtual image social apps are spread all over the world, users’ use characteristics and habits in different countries are very different. In the United States, users of the virtual image social app are 6.6 times more likely to use the karaoke app, 5.5 times more likely to use the voice chat app and 4.8 times more likely to use the astrology app than other users. In the selected analyzed markets (the United States, the United Kingdom, France, Japan, Australia and South Korea), voice chat applications only appear in the top six of the affinity rankings in the United States, astrology applications only appear in the popular categories in the United States and the United Kingdom, and comic applications only rank high in the popular categories in Australia and Brazil, showing the subtle characteristics of virtual image social apps in these markets. We also see that the degree of inclination varies from country to country. Users of the virtual image social app are 11 times more likely to use the early childhood education application in France than other users, 8.4 times more likely to use the painting (painting and Design) application in Japan, and the highest tendency is 6.6 times in the United States.

These category affinities illustrate potential trends in the user population, especially in terms of age. We found that generation Z is the driver of this trend. In many markets, users of virtual image social apps have high affinity for the education subcategory.

Among the top three virtual image social apps ranked by Mau in the United States in March, 2022, these three apps are heavily biased towards generation Z, among which itsme is the most biased, and the possibility of generation Z is 120% higher than the average.

With cross category affinity, age, and gender data, you can better understand who these users are, what attracts them, and how they spend their time on mobile devices.

In March, 2022, the three virtual image social apps with the largest number of monthly active users in the United States were imvu, zepeto and itsme (only supporting IOS). On the iPhone, the monthly active users of these three apps are more women than men, of which zepoto has the highest skewness, and female users are 54% more likely to use it than the average. Itsme has the smallest gender gap, but in the United States, female users are still 20% more likely to use it.

Deep excavation

The growing popularity of virtual image social apps has also created more opportunities for brands and stars to interact with consumers on mobile devices. For example, in August 2021, Ralph Lauren announced an exclusive cooperation with zepeto to launch a virtual clothing series and three community spaces for virtual avatars of the application. In one of the digital spaces (Ralph Lauren’s virtual Madison Avenue flagship store), the avatars of members of Korean pop music group tomorrow x together (txt) held a live event in Ralph Lauren’s virtual clothing.

Last month, from April 8 to 24, 2022, Samsung and zepeto jointly provided an exclusive virtual treasure hunt for Galaxy users in Malaysia. This activity stimulated an 80% increase in average daily downloads over the previous two weeks.

Given the steady growth of virtual image social apps in the past two years, we may see more brands cooperating with such apps and more celebrities participating. Mobile publishers can explore this unique way of cooperation to attract and retain mobile users who are interested in experiencing meta universe content.

From: dataai cn

More reading: five fallacies of mobile application optimization in the app store in 2014. Jinglv.com: Top 10 domestic tool tourism app downloads in January 2014. Yien Consulting: Top 10 Android platform movie ticket app downloads in May 2013. Jinglv.com: Top 10 domestic strategic tourism app downloads in June 2015. CNIT: Mobile Music App downloads and month on month growth at the end of April 2014. Jinglv.com Consulting: Top 10 China sharing tourism app downloads in January 2014. Jinglv.com : february2015 top 10 app downloads of China’s booking travel apps Annie: in Q1 2018, the total downloads of global IOS and Google play reached 27.5 billion aso100:february2016 e-commerce app competition report distimo: it is estimated that the ratio of free app downloads to paid app downloads is higher than 89%. Analysys International: in August 2012, the proportion of video app downloads in the main Android Market app Annie: in 2011, China’s mobile app downloads increased by 298%, and the revenue increased by 187%sensor tower:2 Mobile application report for the fourth quarter of 021 app annie: China IOS download volume and revenue list in october2018 global mobile Internet application data information table

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