In 2021, the global medium and heavy mobile game revenue of Q3 reached US $13 billion From Sensor Tower
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In the first three quarters of 2021, the global medium and heavy mobile games contributed more than 60% of the in app purchase revenue of the whole mobile game market. The success of the game is not only closely related to the playing method, but also inseparable from the excellent game theme to attract more valuable target users. The report insight into the hot topics in the medium and heavy mobile game market in 2021 will introduce and analyze the hot topics in the current global medium and heavy mobile game market.
The revenue of medium and heavy mobile games increased steadily
Since 2017, the quarterly revenue of moderate and severe mobile games has increased steadily. Mobile phone mobile games have entered the mobile gaming market in early, with the outbreak of COVID-19, making the first quarter of the moderately heavy hand travel revenue reach a milestone of 10 billion milepost. In Q3 of 2021, the total revenue of global medium and heavy mobile games has reached US $13 billion.
From January to October 2021, Asia and North America contributed $30.2 billion and $8.8 billion respectively to the medium and heavy mobile game market, making them the two regions with the highest revenue and the largest downloads in the world.
Adventure theme has the highest income
In the first 10 months of 2021, medium and heavy arena themed mobile games received nearly 1.2 billion downloads worldwide, twice as high as the second ranked military theme. Among them, the tactical competitive mobile games represented by Garena free fire and MoBa mobile games represented by endless duel account for more than 50% of the downloads, which shows the unparalleled popularity of these two types of competitive mobile games.
In addition, superhero themed and zombie themed mobile games also have high popularity.
Due to the global success of MIHA tour original God, the revenue of adventure mobile games reached US $8.9 billion in the same period, and anti super arena mobile games (US $8.8 billion) became the theme with the highest revenue.
It is worth mentioning that the annual revenue of the top ten popular themes has exceeded US $1 billion.
The theme of popular mobile games in the US, Japan and South Korea market is significantly different
Different from China and European and American markets, the most popular theme in Japan and South Korea is adventure rather than arena.
In terms of revenue performance, adventure and arena mobile games are the two highest revenue themes in the world in 2021, contributing nearly 40% of the revenue share. These two themes also rank among the top 3 best-selling themes in the United States, Japan and South Korea.
From the perspective of regional differences, American players have the highest proportion of consumption in Empire built mobile games. These games mainly take 4x strategy as the core playing method.
In addition to the adventure theme, the second highest income theme in Japan shows the far-reaching influence of the two-dimensional and house culture on Japanese players.
Since most RPG mobile games adopt Adventure theme and RPG playing method remains hot in South Korea, the revenue share of adventure theme mobile games in this region reaches 56%, much higher than that in other regions.
More reading: Sensor Tower: it is estimated that the global mobile game market will reach 500 billion yuan in 2019. Sensor tower: in 2020, American mobile game players will account for 28% of the global market. Sensor tower: in Q1 2018, the western market share of Chinese mobile game is close to 10%. Sensor tower: 2018 Q3 mobile game data report pubg Mobile Become the world’s IOS download champion sensor tower: so far in 2021, the global revenue of eight mobile games has exceeded US $1 billion, exceeding the historical record. Sensor tower: in Q1 2018, China’s overseas mobile game revenue ranked the best. Sensor tower: in January 2018, the global mobile game ranking sensor Tower: in Q3 2019, the revenue of China’s Mobile Games ranked among the top 100 in the United States increased by 127% year-on-year. Sensor tower: November 2018 China’s IOS game market downloads fell by 28.8% year-on-year. Sensor tower: global mobile game downloads soared by 22% in Q2 2016. Gamma data: China’s mobile game market revenue increased by 49.5% year-on-year in January 2020. Dangle: mobile game data report in February 2014 – heavy game revenue has reached 61%. Sensor Tower: 2019 global and Chinese mobile game market trend report sensor tower: global popular mobile games in July 2020 Top 10 in revenue: Tencent ranked among the top two sensor tower: Top 10 in global mobile game downloads in June 2020, and Tencent peace elite ranked among the top five
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