In 2022, the total expenditure of Q1 global mobile games reached US $22 billion, accounting for 65% of the total expenditure of applications From Data.ai

The following is the In 2022, the total expenditure of Q1 global mobile games reached US $22 billion, accounting for 65% of the total expenditure of applications From Data.ai recommended by recordtrend.com. And this article belongs to the classification: App Store, Google Play, Mobile application, Mobile games.

In the booming application economy, games have always been the largest single category. data. AI’s latest quarterly global market trend shows that in the first quarter of 2022, games accounted for 73% of Google play and 60% of IOS.

The total expenditure of mobile games in the first quarter of 2022 was about $22 billion. At the same time, the latest data also show that compared with COVID-19, game spending has increased substantially.

In terms of downloads, Google play increased by 15% year-on-year, with a total of 14 billion downloads. Games account for 44% of the total downloads of Google play and 28% of the total downloads of IOS. Covid-19, the average weekly download volume increased by 45% from the first quarter of 2019 to the first quarter of 2022.

“Free fire” is a big escape (shooting) game, which ranks first in the number of downloads at present. Given that the category of super casual games often dominates the download list, this achievement is impressive.

Total game spending has almost doubled in two years

Mobile gaming spending reached $22 billion, a significant increase from two years ago. data. AI’s latest quarterly forecast shows that compared with before the epidemic, game spending has increased dramatically, an increase of 42% compared with the first quarter of 2020.

Games have a huge impact on the application economy. Overall, for every $1 spent in the app store, 65 cents were spent on games. In Google play, the ratio is higher. In fact, Android users spend 73 cents on games for every dollar.

The United States, China (for IOS users only) and Japan remain the markets where IOS and Google play game users spend the most. However, in terms of growth rate, Taiwan, Turkey, Korea (for three markets Google Play), China Chinese mainland, Taiwan region, and Hongkong, China (for three markets iOS) are the regions with the largest growth since the fourth quarter of 2021. From a regional perspective, the growth of IOS game user spending in the Asia Pacific region was the strongest, with a month on month growth of nearly 10% in the first quarter of 2022.

Mobile game downloads reached 14 billion times, and free fire topped the list

The dominance of games in downloads is not as prominent as it is in user spending. Games account for 44% of the total downloads of Google play and 28% of the total downloads of IOS. But demand is still rising at an alarming rate. According to our prediction, gamers will download 14 billion games in the first quarter of 2022, of which the download volume of Google play will increase by 15% year-on-year.

The game with the highest downloads this quarter is free fire released by Singapore Garena online. At the same time, this game is also the most downloaded game in 2021. By analyzing data In the AI game IQ game function tab, you can find that free fire adopts a variety of game functions, such as alternating battle mode and card collection. The game successfully allows users to participate in applications and real life. According to the game IQ feature tag, free fire adopts the ‘event calendar’. In fact, free fire World Series 2022 is scheduled to be held in Singapore in May. Last year, the prize pool of world series activities reached $2 million. The mobile platform is the most popular game platform. We look forward to what surprises are waiting for us this year.

“Free fire” is a popular big escape (shooting) game, but its success is not only due to excellent playing methods, but also ingenious marketing methods. The publisher optimized the game for low-end mobile devices, designed short-term and long game tasks, and even created a character for the prototype around footballer Ronaldo.

Looking at other aspects of the ranking, the super casual games race master and count masters performed strongly (ranking up 2 and 5 respectively). However, the biggest change is my talking tom 2, which has risen by 9 places and now ranks 8th.

In the monthly list of active users, “robox” still ranks first, but the virtual universe game lost its first place in the consumer spending list and was replaced by “original God”.

Wordle’s craze has put “wrong” games in second place on the list

The puzzle game “wordle” is a game story worth sharing in the first quarter. Although the game could not even be called a mobile game (played only through a browser), it attracted millions of players and was eventually bought by the New York Times. So why does wordle stand out from the list of monthly active users? The reason is that this is different from the previous “wordle”, which was developed by programmer Steven cravotta. Perhaps the player mistakenly fell in love with “another” wordle, making it the second place at the end of the quarter. And cravotta donated the unexpected money to charity.

Looking at other aspects of the breakthrough list, we can see the strong performance of super casual games. Among them, “merge & fight”, “find the alien” and “sandwich runner” are the three games downloaded the most. The latter is a typical example of the “a little silly” side of this type of game. Players need to challenge to collect the materials of giant sandwiches, make them into sandwiches, and then feed them to a huge head.

“Original God” ranks first in terms of user expenditure, while the second and third are “glory of the king” and “crossing the line of fire” respectively.

Yu GI Oh! Master duel, a digital collection card game, ranks sixth in user spending. The game was just released on January 18, 2022 and achieved excellent results in the app store within a quarter.

From data AI more reading: Sensor Tower: global mobile game downloads soared by 22% in Q2 2016. Sensor tower: 2018 Q3 mobile game data report “pubg mobile” became the global IOS download champion. Android quality index: ranking list of the most popular Android games in November 2012. Sensor tower: in November 2018, the download volume of China’s IOS game market fell by 28.8% year-on-year. Sensor tower: in Q1 2018, China’s overseas mobile game revenue ranked the best AI: Top 10 of popular mobile game downloads / revenue list in February 2022 – US market appannie: mobile game report in March 2013 talkingdata Cui Xiaobo: mining market gaps based on comprehensive data analysis of mobile games sensor tower: app store and Google play revenue of $43.5 billion in 2017 app Annie: global users spent more than $16.7 billion on mobile games in Q1 in 2020, and five development trends of global mobile games in 2015 data AI: January 2022 global mobile application index ranking aytm: single player games are still the mainstream information figure: evolution history of game devices – mobile phone analysis of Baidu mobile game data in February 2014: the proportion of online games has surged, and heavy mobile games occupy the mainstream

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.