It is estimated that in 2022, the global mobile games will exceed US $136billion, 1.7 times faster than the overall growth of the game market From Date cn

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Mobile games will exceed $136billion in 2022, 1.7 times faster than the overall growth of the game market

In 2022, the market share of mobile games in the annual expenditure of global users will exceed 60%, which is 3.2 times that of home console games (the second largest game form). Our latest report with IDC has studied the global game market in 2022, focusing on the growth areas of specific devices: mobile devices vs pc/mac vs host vs handheld game console, and how to succeed in the game field in 2022 and beyond.

In 2022, the mobile field continues to expand the game market, becoming the most inclusive game form across gender, age and playing method

Mobile devices enable games to enter thousands of households, and each type of player can access their specific market, whether it is super leisure, three consumer, hard core games (such as open world adventure) or other special sub categories, covering various user groups. Mobile games have created conditions for the emergence of “new players”, who are by far the most inclusive group. With the support of game IQ, data AI’s 2022 focused game report reveals the trends reflected in the most popular game subcategories in the app store, and shows how mobile games provide various playing methods that are not available in the console, pc/mac or handheld game console.

We have also seen the diversity of user groups and achieved expansion in all age groups: among the top 1000 mobile games in U.S. user spending, 47% of the Games favor generation Z, up from 41% two years ago. On the contrary (contrary to many people’s inferences), the generation X / baby boomers’ age group (45 years old) is the age group with the fastest growth in mobile spending in the United States. From 2019 to 2021, the proportion of games favoring older audiences increased by 31%.  

Political / macro environment and other factors will affect the Eastern European game market in 2022

During March and April 2022, the weekly game downloads and user spending in Eastern Europe decreased. In terms of user spending, Russia was the most affected, which was the result of Google and apple freezing the payment process in that country. In April, 2022, Russia’s share of Eastern European game spending fell from 50% to 10%. Except Russia, game user spending in other Eastern European markets has remained relatively stable until mid April 2022.

Users tend to protect privacy, but they are also willing to accept advertisements in exchange for free content, but different types of players have different acceptances of advertisements

According to IDC data, most mobile application and game users (3:1) are willing to watch advertisements in exchange for free content and services, rather than paying for applications to avoid all advertisements. data. AI data shows that games that make money through the app store are trying to use the mixed cashing mechanism of advertising and other modes to make the game more inclusive and more easily accepted by more game players, which also brings more profits to publishers.

In other words, the impact of IDFA is obvious. In terms of advertising tracking, users still prefer privacy protection, which highlights the importance of market environment data to successful strategies. We found that game players’ acceptance of advertising varies with the type of advertising. In the United States, people’s acceptance of video and banner advertising has become more positive, but still negative on the whole. Reward video advertising is still the most active for players, but its enthusiasm will decline slightly in 2021.  

More reading: Download / revenue list of mobile games in popular markets in April 2022 – Qimai Research Institute in Japan Market: ranking list of China’s popular mobile games in September 2021 app Annie: ranking list of global mobile games quarterly index in the third quarter of 2019 app Annie: during the epidemic period, mobile games were downloaded 1.2 billion times a week Qimai Research Institute: ranking list of popular mobile games in August 2021 Qimai data: ranking list of popular mobile games in November 2021 Institute: China Mobile Game rankings in April 2022 pocket gamer: list of survival manuals for mobile game markets in 9 European countries mgea:2014 white paper on global mobile game industry (download attached) Qimai Research Institute: three ways to rapidly increase consumption in the game in China’s top mobile game rankings in June 2021 interesting Island: obtain 10million yuan of angel investment Temple run 2: release 20million app annie&google:2019 China’s mobile game going to sea in-depth insight report appsflyer:global mobile game market data in the first half of 2019

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