U.S. mobile game market in the first quarter of 2021 From Sensor Tower

The following is the U.S. mobile game market in the first quarter of 2021 From Sensor Tower recommended by recordtrend.com. And this article belongs to the classification: Mobile games.

According to sensor tower store intelligence data, in 2021 Q1, the total revenue of U.S. mobile games in app store and Google play exceeded $6.1 billion. In this issue, a total of 23 Chinese mobile game products were shortlisted in the top 100 of the best-selling list in the U.S. region, attracting nearly $1 billion in gold and taking 24% of the market share, which is the best quarter in recent years. At the same time, the first Chinese manufacturer’s original work is coming to the top of the US download list, and the export advantage of Chinese mobile games in the US is further expanded. Detailed analysis is as follows.

US mobile game market size

After a brief correction in Q3 and Q4 last year, the revenue of mobile game market in the United States returned to US $6.1 billion, an increase of 34.1% compared with Q1 in 2020, accounting for 27.5% of the total revenue of global app store and Google play. Among them, the revenue from App Store accounted for 54.5%, and Google play accounted for 45.5%.

With the accumulation of experience in overseas distribution of China’s mobile games, many enterprises have promoted the high-income and high growth U.S. market to a strategic focus, and the results are also very significant. A total of 23 Chinese mobile games in this issue were shortlisted in the top 100 of the best-selling list in the United States, attracting a total of US $970 million, accounting for 24.6% of the total revenue of the top 100.

As a comparison, the total revenue of China’s mobile games, which are shortlisted in the top 100 of the best-selling list in the US in Q1 in 2020, is only US $490 million. In the past year, the revenue of China’s mobile games in the United States has doubled, and the growth rate is significantly higher than that of the U.S. market. The export advantage of China’s mobile games to the United States has further expanded.

In Q1, the total number of downloads of app store and Google play mobile games in the United States rebounded to 1.3 billion, but still 7% less than that of the same period last year when the epidemic broke out. Among them, 51% of mobile games were downloaded from App store and 49% from Google play.

Popular mobile games in US market

As the epidemic eased, students began to return to school. But in the past year, the entertainment habit of generation Z in mobile Internet has been formed, which is directly reflected in the position of “roblox” in the list. Q1 the mobile terminal revenue of the game was 210 million US dollars, which was the same as that of the last quarter. It is still the highest revenue mobile game in the US region, 28% higher than the second place candy crush legend.

It’s worth noting that, in addition to “bingo blitz” on the list ™》 And “the legend of confectionery smashing soda”, other revenue growth are China Mobile Games. Among them, “Kingdom era” and “project maker” grew the fastest, reaching 209% and 247% respectively. After several years of exploration, Chinese manufacturers have established a set of effective operation system in the US market.

In the download list, with the traffic blessing of applovin, project makeover has more than 10 million downloads, surpassing Zynga’s new tour “high heels!”, Top of the list. This is the first Chinese product that does not rely on IP and successfully opens up the mass mobile game market in the United States with innovative themes and playing methods《 The success of project makeover also reflects applovin’s strategic achievement of improving the efficiency of flow realization in addition to super leisure games.

Chinese mobile games in the United States  

IgG “Kingdom era” Q1 has attracted nearly 140 million US dollars in app store and Google play in the United States, and topped the domestic mobile game revenue list. Compared with Q4 in 2020, the game’s revenue in the United States surged by 209% month on month, breaking its own record and breaking the ceiling of China’s mobile game revenue in the United States. The previous record was set by Mikhail’s original God in Q4 last year, reaching $107 million.

Among the products on the list, magic tavern’s “project maker”, Jiangyu interactive’s “pocket wonder” and Sanqi interactive’s “the end of the clamor” are the ones whose revenue has more than doubled over the previous quarter.

In the download list, project makeover topped the list with more than 10 million downloads, an increase of 60% compared with last year’s Q4. Joypac launched the super casual game ABC runner in late January, Q1, which has been downloaded nearly 3.6 million times in the US, becoming the only new face in the list.

The fastest growing game on the list is the badsnowball music mobile game smash colors 3D. The game landed in the U.S. market at the end of July last year, with more than 2.2 million downloads, three times as many as Q4 last year. According to sensor tower’s advertising intelligence data, applovin and AdMob are the main delivery channels of the game in the United States.

More reading: Sensor Tower: Q1 U.S. mobile game market in 2021 sensor tower: Q2 U.S. mobile game market in 2019 game revenue in China increased 129% year on year Tower: Top 10 popular mobile game downloads in June 2020 sensor tower: Top 10 popular super casual game downloads in February 2020 sensor tower: Top 10 popular mobile game downloads in June 2020 Tencent “peace elite” top 5 sensor tower: Top 10 popular mobile game downloads in December 2020 sensor tower: Top 10 popular mobile game downloads in November 2020 sensor tower: 2 Sensor tower of Japan mobile game market in the first quarter of 021: Top 10 sensor tower of global popular mobile game revenue in March 2021: Top 10 sensor tower of global popular mobile game revenue in February 2021: the total revenue of “fighting in the wilderness” of supercell exceeded US $1 billion

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