2021 oral audio Report From Edison Research

The following is the 2021 oral audio Report From Edison Research recommended by recordtrend.com. And this article belongs to the classification: Edison Research, research report, Network entertainment.

The national public media and Edison research released the “2021 oral audio report”. Three quarters of American adults listen to oral audio and 45% of Americans aged 13 and over listen to it every day. The survey data also show that the way of listening to oral audio on AM / FM platform is changing.

Over the past eight years, the share of oral audio, i.e. news, sports, conversation / personality and audio books, has increased in listening. In 2014, oral audio accounted for 20% of audio listening time and music accounted for 80%. However, the share of spoken audio increased to 28% in 2021, an increase of 40% over 2014.

During this period, the platform for Americans to listen to oral audio has also changed. As early as 2014, 79% of oral audio listening was conducted through AM / FM broadcasting. Since then, this proportion has been declining steadily. This year, listening to spoken audio on non AM / FM radio has exceeded AM / FM for the first time.

At present, Less than half of oral audio listening (48%) is through AM / FM radio platform. In contrast, most oral audio listening is through podcasts (22%), audio books (10%) and other sources (20%, streaming audio and satellite broadcasting). Considering that 6 out of 10 American adults are listening to podcasts, it is not surprising that the time to listen to oral audio through podcasts has increased.

There are many ways to listen to spoken audio on mobile devices (35%), followed by AM / FM radio (29%) and computer (27%). In fact, the time to listen to spoken audio on mobile devices has almost tripled since 2014.

Finally, respondents who listened to oral audio every month often found new programs mainly through online search (59%), recommendations from family and friends (51%) and social media (44%).

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