Development status of domestic Aidou From Aiman data

The following is the Development status of domestic Aidou From Aiman data recommended by recordtrend.com. And this article belongs to the classification: Network entertainment.

In 2018, the youaiteng video platform launched reality shows of idol competition and cultivation, which has also opened the first year of internal entertainment in the eyes of show fans; Until 2021, programs on various platforms have successively input thousands of “fresh blood” into the entertainment circle.

However, affected by the epidemic, concerts and other performance activities were forced to stop. Aidou said in an interview that she had not worked for nine months, while some had changed their roles in film and television dramas. From the data, what is their current situation? I hope you can find the answer through this report on the development status of domestic love beans.

Fans: active fans, serious loss of iron powder

Compared with other types of artists, fans are more important for Adu. Fans are not only the food and clothing parents of Aidou, but also a group of auxiliary workers responsible for daily operation and promotion. Therefore, to discuss the development status of Aidou, we should first observe the number and activity of fans.

We selected all contestants in the 2018-2021 youaiteng talent show as samples to check their monthly average active fans within 6 months after the end of the show. It can be seen that in the first month after the competition, the per capita active fans of the love beans could reach 16.5w. Six months after the competition, this value fell to less than 14.5w, a decrease of 12.31%.

The longer the time, the more serious the loss of active fans. Up to the first quarter of this year, the average amount of live powder per capita of Aidou people per month was only 4.86w, which fell by 70% in the six months after the competition.

The phenomenon of loss of fans is more obvious in hard core fans. From the third month after the game, the enthusiasm of fans gradually subsided, and some AI Dou who did not have continuous resources to keep up could only face the serious loss of iron powder. In the fourth month after the competition, the number of Aidou iron powder was cut down directly and continued to decrease in the following time.

Die hard fans (core fans): fans with high recognition of artists and frequent emotional expression.

Environment: the draft stopped, and the industry reputation declined

Despite the negative impact of the epidemic on various industries, in recent years, the love bean industry itself has been hit hard at home and abroad.

Since 2018, the play methods of the draft have changed from free help to call to crazy real gold and silver investment, and finally even led to the chaos of “pouring milk”. The state had to issue a policy to stop talent shows and combine the “Qinglang movement” to crack down on the chaos in the rice circle.

Stopping the talent show is also a huge impact on the brokerage companies and related industries behind it. According to media statistics, during the four years when talent shows were popular, trainees from 48 brokerage companies finally made their debut in groups, but at the same time, nearly half of the companies have withdrawn from the market in 2021 and are in a state of no news. And the love beans who have made their debut in these companies can only be in the situation of “falling trees and scattering monkeys”.

In addition to the external environmental factors, many Aidou who failed to restrain their own behavior also made the poor industry “worse”. One after another, new people have been hammered because of their private life and other problems, and “house collapse” incidents are common. As a love bean industry that needs to have higher professional ethics standards, love beans have higher risks than other artists. The data shows that the proportion of love beans with a risk value of more than 70 is 3.5 times that of other artists.

The attitude of brands and film and television producers towards love beans has also changed from competing to holding back.

After the fans and Party A were hit again and again, domestic and foreign companies began to launch virtual idols one after another. Some of them had resources in various fields such as brand, fashion and stage as soon as they started their careers, and became the double of love beans and launched attacks on their territory.

Resources: the draft stopped, and the industry reputation declined

“Love beans belong to the stage, and actors belong to good plays”. This division of labor, which performs its own duties, was originally an ideal industry ecology in the entertainment industry, but it is obviously difficult to achieve such an ideal state in the case of a depressed market. Many love beans either choose to transform into variety cafes, or cross-border actors to enter the film and television industry, or even be used as leeks to harvest business resources while they are hot. So, what about the resources of love beans produced by the talent show variety show in the past four years?

We divided iqiyi’s and Tencent’s talent shows in recent years into five levels, from “s” to “d” according to their popularity. We counted the distribution of their endorsement, single, album, stage, variety, film and television and other six types of resources in their respective debut years. The resources were divided into five levels from “s” to “d” according to the number. Among them, the number of endorsements includes activity endorsements, and group endorsements are included in the number of endorsements of each member; Stage resources include variety show stages.

According to the data, it is known that the most endorsements received by the love beans in their debut years are endorsements. Basically, the group of love beans have endorsements more or less due to group reasons. However, at the beginning of their career, the love beans have few film and television resources. Even for S-level head artists, film and television resources are scarce resources for them. In terms of music albums, from 2018 to 2020, some head AI Dou still had more album resources in hand in the year when he made his debut, while in 2021, AI Dou who made his debut had relatively less exposure in terms of albums.

We have also combed the resources of adzuki beans since their debut. We have divided iqiyi’s and Tencent’s talent shows in recent years into 13 levels, from “s” to “L” according to their popularity. We have counted the distribution of their endorsement, single, album, stage, variety show, film and television and other six types of resources from their debut to March 2022. The resources are divided into six levels from “s” to “e” according to the number. Among them, the number of endorsements includes activity endorsements, and group endorsements are included in the number of endorsements of each member; Stage resources include variety show stages.

On the whole, according to the four-year data, film and television resources still belong to the top of the disdain chain. Except for a few love beans at the top of the pyramid, most of love beans’ film and television resources belong to the lowest level. Most of the other resources besides film and television resources are positively correlated with the popularity of Aidou.

However, compared with other types of artists, love beans also have their own unique advantages. Because show fans have more or less a “Nurturing” mentality, they are more inclusive of the shortcomings of love beans, and the stickiness of fans is much higher than that of fans of other types of artists. As long as we do a good job in fan operation, I believe it will be very helpful for the transformation and development of Adu people.

Although the living environment is difficult, at present, many head idol entertainment companies are still recruiting trainees, which shows that the demand of fans still exists, and Aidou still has its market. However, in the absence of talent shows, the industry and market have higher requirements for the professionalism of Aidou.

Therefore, in addition to Aidou’s need to pay more attention to the cultivation of her singing and dancing ability, the brokerage company also needs to spend more energy on the cultivation and operation of Aidou, which also tests the strength and patience of the artist operators. It is a good thing for the industry to slow down the development speed to ensure high quality. More reading: Aiman data: artist data list on December 10, 2018 Aiman data: artist data list on November 6, 2018 Sina Weibo & Aiman data: 2019 star white paper Aiman data: April 2022 Aiman data endorsement market report people’s Daily News & Aiman data: November 2015 star recognition list and dispute list Aiman data: big data analysis report of Pan entertainment audience in all tier cities in the first half of 2019 Aiman data & Weibo: 2018 fan white paper Teng Tencent Entertainment & Aiman data: 2015 Tencent Entertainment white paper – music Tencent Entertainment & Aiman data: 2015 Tencent Entertainment white paper – variety Tencent Entertainment & Aiman data: 2015 Tencent Entertainment white paper – TV Tencent Entertainment & Aiman data: 2015 Tencent Entertainment white paper – star Tencent Entertainment & Aiman data: 2015 Tencent Entertainment white paper – star Aiman data: August 2021 film monthly market report Aiman data : list of star business value series in the first quarter of 2019 Aiman data: breakdown of the top ten in the entertainment industry in 2015

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