In May 2021, advertising market spending increased by 28.9% year on year From CTR
The following is the In May 2021, advertising market spending increased by 28.9% year on year From CTR recommended by recordtrend.com. And this article belongs to the classification: CTR, network marketing.
Overall analysis of investment
According to CTR media intelligence news, in May 2021, the advertising market spending increased by 28.9% year on year and 14.4% month on month. The cost of TV, radio and elevator advertising continued to rise year on year, while the cost of traditional outdoor advertising further reduced. The number of billboard types such as waiting booths, billboards and light boxes decreased significantly year on year.
Analysis of key industries and brands
In May 2021, the food, cosmetics and bathroom products industry increased the number of advertising channels. The food industry has a large amount of investment in TV, radio, elevator LCD and elevator poster channels. The cost of TV advertising increased by 17.2% year-on-year. Many categories such as health food, snack candy, edible oil, condiment and milk products increased year-on-year. The TV advertising of infant food doubled. Some products such as vegetable and fruit puree and children’s complementary food were launched actively. The growth of food industry’s broadcasting advertising is mainly due to the increased investment of health food, meat, cakes and biscuits, and the large investment of yanzhiwu, xiaoxiandun, slian, shounong, Diqiao and other brands. In the elevator advertising, dairy products, ice and snow food, cakes and biscuits, edible oil and other food industries are put in more intensive categories, and the brands involved are mainly miaolando, Wujiang, Diqiao, Yili and so on.
The advertising of cosmetics / bathroom products industry has been on the rise since March. In May, its TV advertising expenditure rose by 23.0% year on year, surpassing alcoholic drinks and commercial and service industries, ranking among the top five industries. The growth of cosmetics / bathroom series, hairdressing / shampoo / hair care products is the most obvious. Among them, special function cosmetics, which contain skin whitening, freckle removing and scar removing, are more expensive. At the same time, the growth of video advertising in the cosmetics / bathroom products industry in lift LCD and cinema mainly comes from the increase of skin products, facial mask, make-up and other categories. Among them, the mystery of Lin Qing Xu, the new West and the flower West are large.
Original report
CTR: advertising market spending in March 2021 increased by 52.3% year on year and 4.1% month on month. CTR: advertising market spending in April 2021 increased by 41.7% year on year, CTR: in February 2021, the cost of advertising market increased by 68.4% on a year-on-year basis, and decreased by 5.6% on a month-on-month basis. CTR: in September 2020, the cost of advertising market increased by 5.3% on a year-on-year basis for the third consecutive month. CTR: in January 2021, the cost of advertising market decreased by 2.0% on a year-on-year basis, CTR: three reports panoramic insight into China’s advertising market in 2019 CTR: advertising market list in October 2018 CTR: the year-on-year decrease of radio advertising case cost and resources in October 2020 are 7.0% and 9.5% respectively CTR: the year-on-year increase of TV advertising cost in April 2021 is 24.8% CTR: the year-on-year decrease of radio advertising case cost and resources in November 2020 Volume decreased by 11.3% and 13.6% respectively on a year-on-year basis
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
