Mobile Role Playing Game Report From Newzoo
The following is the Mobile Role Playing Game Report From Newzoo recommended by recordtrend.com. And this article belongs to the classification: Newzoo, Network entertainment.
Western and Eastern role playing games
1. Role playing is the highest revenue type in mobile games, with East Asia accounting for 72% of the total global revenue. Role playing games (RPGs) will account for more than 20% of the global mobile game revenue in 2020, becoming the largest game type on the mobile end. It is worth noting that RPGs are more popular and influential in the east than in the West.
2. Many popular role-playing games are based on mature media IP or have complete game franchises. IP based role-playing games build a well-known world from the established IP, which helps to increase the natural traffic of the game. In the main markets of the East and the west, about 50% of the top role-playing games are IP based.
3. Although RPGs are historically IAP only games, mixed monetization is catching up in this type. Some role-playing games now implement hybrid monetization, providing both in app purchases (IAPS) and in app advertising (IAAs). Among various advertising formats, reward video is the most common form.
Role playing is the best-selling game type on mobile devices
In 2020, the three markets in East Asia contributed more than 70% of the global RPGs revenue.
Role playing games are more influential in the East
While collection RPGs dominate in the US, UK and Japan, MMORPG (massively multiplayer online role-playing game) dominates in Korea.
Oriental RPGs have more mechanisms to create deeper cycles
In addition to the role-based mechanism, trophies and twisted eggs are also common in RPGs, which brings more profit opportunities.
More domestic issuers appear in RPGs Market
Most of RPGs’ revenue comes from issuers with similar backgrounds to the local market.
IP based games attract natural installation
Non IP role-playing games tend to be promoted through creative advertising.
Regular updates and real-time operations keep players interested
Cooperative activities help leisure RPGs retain old players and effectively serve promotional activities.
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