2021 forecast for Asia Pacific Region From Forrester

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.

The following is the 2021 forecast for Asia Pacific Region From Forrester recommended by recordtrend.com. And this article belongs to the classification: Forrester, network marketing.

According to Forrester’s forecast for 2021, the success of Companies in the Asia Pacific region will depend on the speed and extent of their use of technology, whether they help their employees adapt to the new normal, and build different platforms.

Forrester’s major forecasts for the Asia Pacific region in 2021 include:

The chief marketing officer (CMO) will maintain control over the entire customer life cycle

CMOS will put customers at the center of everything they do, including leadership, strategy and operations.

Spending on loyalty and customer retention marketing will increase by 30%. Marketers will re emphasize the value of their loyalty programs and will move from a frequency based reward program to a mature and comprehensive loyalty program.

Compared with the company focusing on profit only, value oriented company will achieve higher profit

Up to a third of consumers in the Asia Pacific region make value driven buying decisions and deal with brands committed to supporting local communities and ethical practices. Brands can no longer work in the shadows, and every action, statement, and social media connection is receiving constant attention. Brands that respond to complex economic, environmental and social challenges with integrity, competence and transparency will win the trust and loyalty of these value based consumers.

As a result, Forrester expects the number of public certification companies in the Asia Pacific region to grow by more than 25% to 500, up from 394 in September 2020.

Platform wars in the region will heat up

As the battle for supremacy in the Asia Pacific region heats up, most companies will become platform enterprises to survive in the digital era. 25% of companies will move from experimentation to connecting pragmatically to ecosystems that are critical to their customers.

The rapid rise of Amazon’s extended products and the geo platform will trigger a platform war in India, including flipkart and paytm. In addition to large technology companies, competition in the region will also intensify, including Alibaba, Jingdong and pinduoduo. Banks, technology companies, payment companies and accounting software providers are also competing to build a small business ecosystem.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.