2021 ranking of digital marketing companies From Internet Weekly
The following is the 2021 ranking of digital marketing companies From Internet Weekly recommended by recordtrend.com. And this article belongs to the classification: network marketing.
Whose faith, which lighthouse
There is no doubt that the consumption tendency is affected by advertising marketing, but more importantly, whether the marketing company can more effectively know the “what”, “how” and “to what extent” of marketing activities, that is, the company from excellent to excellent will focus on how to successfully affect consumers and what is the driving force of marketing success.
As a part of the great change that has not happened in a century, if we say that the distant and metaphysical insight into human nature, philosophy, ideology and marketing theory in the past are the marketing Bible believed by advertisers, then the closer the next round of digital marketing era is to the marketing object, the more “from the masses”, the more it will be able to enter the masses.
The era of digital marketing is divided into several stages. In the past, the efficacy boundary of the panacea that traditional advertising companies insisted on solving Party A by creativity and helping party a reach customers is shrinking, and the communication power of technology is coming to the front stage. Creativity, in the final analysis, is trying to dig out the magic stroke, so that everyone can forget utilitarian calculation and willingly complete the process of consumption; On the other hand, creativity may boost the rational purchase analysis of extremely rational people and promote consumers to make choices more inclined to Party A’s customers under the left brain thinking. However, in the era when the effect can be so clearly planned, the theory of creative victory is declining.
Everything starts with the change of the rules of the game. In the past, the one-way spotting marketing agent has changed the spotlight performance of the first party customers to “consumers has the final say”: reading volume, forwarding volume, click volume, search ranking, comment data, return number, downloading, monthly activity and other customer behaviors will affect further marketing effect and market decision. In the past, it was said that “customer is God”, but at that time, “God” could not speak. It was just an abstract collective term. Everyone knew that serving “God” would give him / her a series of descriptive contents composed of high-quality, affordable and genuine commendatory adjectives about products, but now, “God” can speak and be more diverse, And in the era of homogeneous competition, even if the price is beautiful and the performance is excellent, the invariable and uniform products and services are far from meeting the personalized and changing customers. With all kinds of new changes, customers have become ideological.
From traditional marketing to digital marketing, the power source of marketing has undergone a fundamental transformation, Marketing theory master Schultz said: “In the past, marketers liked to control everything. They controlled packaging design, advertising, promotion, public relations and news media, but today we can’t control it any more, because with the help of the Internet… The controller of the whole market has changed from brand to consumer. We can’t control it all, which means that marketing needs to change.” The outside in 4P marketing theory (product, price, channel place and promotion) launched in the 1960s gave way to the inside out customer-centered marketing theory (traubon’s 4C theory, Schultz’s 4R system and Siva concept) that emerged in the 1990s.
In the deductive and partial sense, marketing agents, brands and customers are the interest groups with three directional attributes. In the inductive and overall sense, they are the constituent chains in the economic market. The dislocation of any party will lead to the disorder of market activities. The economic world under the Internet is increasingly highlighting the dominant position of customers, “God” appears, and the belief is clearer: the long-term business model based on the realization of customer value is the fulcrum of digital marketing.
The realization of such doctrine and value comes from the fundamental understanding of life and life and the philosophical insight into the face of the world, which will not change in any era. As the relevant observers said, some marketing enterprises seem to have developed rapidly with the help of digital technology, but they just catch the words of the times, which is probably illusory fireworks. The constant direction is the beacon of human faith. The cognition of this lighthouse has become the biggest test.
Keep upright and bring forth new ideas, and go steady and far
When the rise of the Internet, when the emergence of digital marketing. Digital marketing is a new thing compared with traditional marketing, but it is no stranger to all fields under the Internet. As early as the 80s of last century, the voice of 4A’s death was rising under the banner of digital marketing. By the time of the global Internet bubble boom in the new millennium, the bugle of digital marketing weakened and began to relocate. This is not surprising.
For example, after a short ebb, digital marketing has developed with greater momentum under the tide of the times. From SEM, SEO, EDM to e-commerce marketing, content marketing, social marketing and other marketing means, Google, 24, and Facebook, 18, seem to be the wind vane of foreign digital advertising; In China, the launch of two wechat and one shake, xiaohongshu, youaiteng and other platforms also seem to become the traffic distribution center of digital marketing. The three traffic pools of PC end, mobile end and Ott end are undergoing changes and remodeling of competition, filling and value revaluation.
In the post epidemic era, the development of digital marketing is more different. For example, Dmitry atamanyuk predicted that the acceleration of global digitization process in special periods has pointed out a clearer prospect for media practitioners, and maintaining the continuous renewal of thinking and technology has become a “new normal”.
Anyone can become the leader of the next round of digital marketing era. Acceleration will drive the basic completion of digitization. Digital marketing may become a prerequisite for marketing. The main body of digital marketing will no longer be who is more important than traditional marketing, but how to further develop digital marketing and realize healthy and benign marketing.
First, how should marketers, including digital marketing companies, adapt to the new ecology of the industry and get out of the haze of development in the context of the global economic slowdown and the reduction of advertising budget.
Secondly, how can digital marketing companies further tap the market space and get out of the Red Sea dilemma after going through the new development stage of savage growth stage, fading flow dividend and deepening internal volume of the industry.
Third, technology is the invincible sword of digital marketing companies, but the problems of consumer privacy violation, data security and marketing fraud caused by malicious use of technology penetration not only cause “discomfort” of a large number of consumers, negatively consume the trust of advertisers, but also bring more strict industry regulatory policies. Digital marketing companies are facing the hidden worry that their technical foundation has been destroyed.
For new problems, we should not only innovate, but also put them in a correct position. “Tao Te Ching” says that “ruling the country with righteousness and using troops with curiosity”, which means being good at innovation, breaking through dogmas and stereotypes, and being flexible and enterprising in a changing world on the premise of adhering to the right path, grasping the objective law and dealing with the world correctly. Marketing is the vanguard of commercial operation. The leverage of marketing is directly related to the depth of the market and the long-term value of future enterprise operation. As a new technology, new industry and new ecology, “digital marketing”, a new species in the Internet era, should treat new problems with a positive attitude, see changes and invariance in the changeable market environment, Make full use of their new advantages and turn new problems into new advantages. For a meal that is as fierce as a tiger and ignores the market law, industry consensus and industry bottom line, I’m afraid it will be difficult to continue to ride the wind and waves under the new round of industry reshuffle. IQ is based on EQ, or it can be used a little.
“Focus, perfection, word-of-mouth and fast” are considered by many people to be the seven word formula for enterprise development in the Internet era. If focus and perfection mainly focus on products and operations and the overall execution, word-of-mouth is the result of all this and the destination of successful marketing. Throughout the whole process, sticking to the right and bringing forth the new is the way for marketing to be stable and far-reaching. In the first half of my life, he Han, the male leader, is a ruthless and ruthless marketing brother in the eyes of many people. In fact, behind the brilliance shown to outsiders is the sincere advice to customers and the payment regardless of return. In this way, he Han has an industry position that can not be shaken by all kinds of unfair competition means. Because the formation of word-of-mouth and the launch of the brand have won the market barrier like a moat. Do not be short-sighted and greedy for immediate interests, and the internal dividend of “keeping upright” will follow.
Meta universe, meta life
In Yuan Dynasty, the ancient character image is a human figure with a protruding head, which originally means head. The head is at the top of the human body, and its function is very important. It has the primary and first position. It is also used to express the origin and foundation of all things in heaven and earth; Meta, in the ancient Greek language, means “beyond… After”. It is said that xiaoza is proficient in the Latin language closely related to Greek and loves the ancient Roman era. The new name meta of his company “symbolizes that there are always more things to build and the story of the next chapter”. Change and invariance, the meaning of civilization looms and flickers in the long river of history, far away and in front of us.
I don’t know whether Zuckerberg’s dream of building a meta universe can be realized, just as I’m not sure whether today’s companies that call themselves meta universe and have this name attribute can realize their market value expectations. But what is confirmed is that the world has suffered for a long time. When this term was put forward, many people thought it was a symbol with the significance of the times: surpassing the present and creating the future. The result will not only include bright and brilliant examples, but also include the emergence of many chicken feathers in one place and become a joke, which depends on the quality, weight, character, taste, mind and pattern of the person.
In the past, cyberspace, cloud economy and other spaces that seem to be full of new stories have been opened. In the future, whether inward or outward, the exploration of the yuan of the universe will not stop. This is the ultimate. This exploration is not so much a transcendence as a closer approach to and return to the essence of all things in a new open perspective and collide with new knowledge in new actions.
Marketing should also change in different cosmic tenses. Countless times, the marketing content (line) and the marketing essence (knowledge) have met and collided with the flower of the marketing miracle of the unity of knowledge and practice. For example, word-of-mouth is to respect itself first, respect the opinions of customers, pay attention to communication with consumers and enhance the sense of participation, so as to make business activities prosper unprecedentedly under dynamic interaction; Countless times, the marketing miracle has been self destructed by short-sighted people. It has become a point of reference. Public opinion appears in the form of three people into tigers. Sincerity has been lost. Lies and the values of eager for quick success and instant benefit have destroyed the basis for further victory.
The essence of marketing is the reconstruction and return of countless times. The advanced technology of different times requires the combination of different technical material conditions and the nature of the crowd. I believe that there will be really excellent people who will stand up.
Thousands of years of civilization is the cornerstone, more people have a sense of justice than others, and the great rejuvenation will be unstoppable.
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