87% of consumers think that the advertising disclaimer is hard to read and understand From LocalCircles

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The following is the 87% of consumers think that the advertising disclaimer is hard to read and understand From LocalCircles recommended by recordtrend.com. And this article belongs to the classification: original, network marketing.

75% of consumers believe that children are misled by advertisements in apps, games and other online services.

A comprehensive survey of advertising codes collected feedback from more than 115000 consumers.

The first question asked consumers how to find disclaimers in print, television, radio and digital advertising. 65% of respondents said it was difficult to read, view and listen to the disclaimer; 22% thought it was difficult, and only 7% said it was very clear.

86% of consumers have seen advertisements unsuitable for children on TV, websites or newspapers in the past year.

73% of consumers have encountered bait advertisement in the past year, and the content of the advertisement is inconsistent with the actual situation.

75% of consumer apps, games and online products / services have encountered advertisements aimed at misleading children’s consumption.

49% of consumers have seen advertisements offering free products in the past year, but they have to charge for packaging, handling and management fees.

77% of consumers want the government to ban advertising of fantasy games.

Only 28% of consumers trust advertising.

Consumers find advertising in the cosmetics / services and real estate industries most misleading.

60% of consumers said they had seen one or more vulgar advertisements in the past 12 months.

76% of consumers think that advertising should not be allowed for products that are prohibited from advertising.

75% of consumers said they had seen celebrity ads and later found them misleading or false.

Most consumers who rely on advertising face some kind of loss.

80% of consumers want government agencies, not industry agencies, to regulate misleading advertising.

Read more: Nielsen: 2015 global advertising trust survey report (download attached) civicscience: 16% of consumers buy a product due to Facebook advertising magna: advertising revenue in Asia Pacific region will reach 175 billion US dollars in 2021 Year on year growth of 8.1% conviva: 58% year on year growth of streaming media usage in the fourth quarter of 2019 Mobile review in 2019 emarketer: UK advertising spending growth 6.2% brightcove: Asia Ott Research Report in 2019 Gallup: only 12% of Americans believe that advertising practitioners have integrity Conductor: advertising strategy, technology, spending and success in 2018 British advertising spending 10.8 billion in the first half of the year

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