Inventory of all media advertising market launch in May 2022

The following is the Inventory of all media advertising market launch in May 2022 recommended by recordtrend.com. And this article belongs to the classification: network marketing.

01. Overview of the overall advertising market

All media: in May, the revenue of the advertising market showed an upward trend month on month, with a month on month increase of 8.9%

All media: the household goods industry increased by 46.5% month on month, and the food industry decreased by 33.1% year on year

In May, the first three industries showed a year-on-year and month on month upward trend, among which the year-on-year increase of computers and accessories was as high as 153.3%.

Compared with April, household goods increased the most, followed by computers and accessories, automobiles and related products.

In addition, among the top ten industries, telecommunications, pharmaceuticals and health products, computers and accessories, commerce, industry and agriculture, and household goods, a total of five industries increased year-on-year and month on month; There are no industries with year-on-year and month on month declines.

All media: e-commerce websites, health products, cars and other sub categories of the top 20 industries with year-on-year growth in may have outstanding performance

02. Review of TV media advertising

TV: in May, the TV advertising market saw its first month on month rise of 4.1% this year

TV · TOP10 industry: drugs and health products, beverages, household products, telecommunications, leisure and entertainment industries increased month on month

In mid May, among TOP10 industries, only drugs and health products and telecommunications industries increased year-on-year and month on month, and only 6 industries increased month on month; Most industries showed a sharp year-on-year decline.

TV · top20 industry sub categories: health products, external drugs, Baijiu, other Chinese patent medicines and other sub categories increased year-on-year and month on month

Among the top 20 sub categories, there are 6 sub categories with year-on-year and month on month growth, of which 4 are in the top five; The largest year-on-year growth is in the sub category of powdered granules / concentrated liquids (non milk) belonging to the beverage industry, and the largest month on month growth is in the sub category of vitamin / calcium series in the pharmaceutical and health products industry;

Among the top 20 sub categories, a total of 9 sub categories on the list belong to the pharmaceutical and health products industry. It can be seen that the largest customer type in the TV advertising market is still the customer of pharmaceutical / health products.

TV · top20 brand: tongyitang Pharmaceutical Co., Ltd. has ranked first in TV brand launch for consecutive times

The top three are tongyitang Pharmaceutical (down 2.9% year-on-year), Thomson Beijian (up 43.9% year-on-year), Chen Liji Pharmaceutical (down 6.4% year-on-year);

Among the top ten brands, the brand composition has not changed much, among which the first listed yibeishi pharmaceutical industry deserves attention;

Among the top 20 brands, 12 brands increased year-on-year, 7 brands decreased year-on-year, and 1 brand was newly launched.

TV · top30 new brands: there are many new brands in the pharmaceutical and health products industry

03. Review of broadcast media advertising

Radio: in May, the cost of publishing cases in the radio advertising market decreased by 26.6% year-on-year and increased by 8.8% month on month

Radio · TOP10 industry: the drug and health products industry ranked top 1 increased year-on-year and month on month

The top 1 pharmaceutical and health products industry increased by 16.9% year-on-year and 12.1% month on month.

Most of the industries in the top10 showed a year-on-year decline, but a month on month rise, of which only the pharmaceutical and health products industry and the food industry showed a year-on-year and month on month rise.

Broadcasting · top20 industry sub categories: building materials, home decoration, tonics, telecommunications – other content businesses ranked in the top three, but they all showed a downward trend year on year

The top three sub categories are building materials and home decoration, tonics, telecommunications – other content business. The three sub industries showed a downward trend year-on-year, and the building materials and home decoration ranked first also showed a double-digit downward trend month on month.

In addition, the advertising expenditure of four sub categories, namely, health care / weight loss tea, sleeping / tranquilizing drugs, health products other and baby milk powder, increased year-on-year and month on month in May.

Radio · top20 brand: the ranking of the list is consistent with that of last month, and the two home decoration customers of all inclusive home decoration and Jisheng Weibang have increased significantly year-on-year

Among the top 20 brands, the brand ranking is completely consistent with that in April;

Broadcasting · top30 new brands: mainly media and related brands

04. Review of mobile media advertising

Mobile Internet · TOP10 industry: the proportion of 7 industries such as computers and accessories, cosmetics / personal hygiene products, automobiles and related products increased

Mobile Internet · top20 industry sub category: Lipstick / Lipstick industry has the largest month on month growth, and other kitchen appliance industries have the most obvious month on month decline

Mobile Internet · top20 brands: GAC motor, dingdong shopping app, Siemens and other brands have more advertising investment

Mobile Internet · top30 new brand: mainly commercial brands in the telecommunications industry

From: ccdata of China Netcom read more: emarketer: it is estimated that the total expenditure of global media advertising in 2013 exceeded $500billion, and the mobile advertising expenditure reached $15.82 billion. Magna: the sales of media advertising in the United States will increase by 6.9% in 2018. Emarketer: the global media advertising expenditure will exceed $628.6 billion in 2018. Emarketer: the total revenue of media advertising in China will exceed that of Japan by the end of 2011. CTR: the year-on-year growth of passenger car advertising in July 2018 is 12.8% ias:2018 Media quality report magna in the second half of the year: it is estimated that the U.S. media advertising revenue in 2017 will reach 185 billion dollars emarketer: Southeast Asia media advertising expenditure forecast in 2019 pubmatic: global online advertising trend report in 2020 emarketer: coronavirus causes the growth rate of China’s advertising expenditure to decline by 2 percentage points. Three key points of advertising effect analysis iResearch: media advertising marketing scale of China’s online advertising market in 2011 top20ctr: all media in January 2015 Monthly analysis of advertising emarketer: advertising spending in the U.S. media and entertainment industry gigaom:flipboard subverts media advertising: readers become content publishers

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