UK Internet advertising spending drops 5% in the first half of 2020 From IAB.

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The following is the UK Internet advertising spending drops 5% in the first half of 2020 From IAB. recommended by recordtrend.com. And this article belongs to the classification: IAB., network marketing.

Novel coronavirus pneumonia, IAB, released in the first half of 2020, showed that total net advertising expenditure dropped by 5% in the first six months of this year, reflecting the impact of the new crown pneumonia epidemic in the second quarter. According to the expenditure report of the Advertising Association / WARC, the UK’s GDP will drop by 20.4% in 2020, and the total expenditure on the British advertising market is expected to drop by 15.6% in 2020 compared with that in 2019.

The UK display advertising market grew 0.3% to 2.84 billion pounds, up 10 million pounds from the same period last year, according to IAB. Among them, video advertising spending increased by 5.7% to 1.35 billion pounds, reflecting the growth of streaming media during the blockade.

In the first six months of 2020, spending on search advertising decreased slightly (- 3.7%) to GBP 3.7 billion compared with the first half of 2019. At the same time, mobile advertising spending fell by only 1% to 3.85 billion pounds, while classified advertising decreased by 235 million pounds to 485 million pounds, down 33% year-on-year.

The overall decline in online advertising spending is not reflected in online time. People are increasingly turning to digital sources to get information, stay in touch and have fun, and people’s online time has soared during the outbreak. According to comScore, Britons spent 22% more time online in April than a year earlier. Online time in the first half of 2020 is 13% higher than that in 2019, but online advertising spending is down 5%.

Commenting on the results of online advertising spending in the first half of this year, Jon mew, chief executive of IAB UK, said: “as the industry responds to the upheaval and uncertainty of the epidemic, it is not surprising that the overall size of the online advertising market has shrunk this year.”

Read more: IAB: European online advertising reached 21 billion euro in 2011 IAB: European online advertising industry report 2016 IAB: covid’s impact on advertising in 2020-2021 Australian online advertising spending US $8.5 billion B: Online video advertising spending in the UK increased by 46% in the first half of 2017

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