More than 340 million Ott subscribers in Q1 of 2021 From Ampere
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The number of subscribers to video streaming services, including Netflix, Amazon Prime, Hulu, HBO Max and Disney +, now exceeds the total number in the United States. According to ampere markets – operators, there are nearly 340 million Ott subscription contracts in the United States, more than 330 million people. The popularity of new crown and home isolation measures, the launch of new studio backed subscription services, and the increasing content all contributed to the market reaching this milestone in the first quarter of this year.
In 2020, the penetration rate of pay TV in the United States will drop below 60% for the first time, which is lower than 80% at the beginning of 2015. Consumers are increasingly turning to SVOD services. More than a quarter of U.S. Internet users use five or more SVOD services, according to the latest round of consumer data from ampere. In addition, 57% of US Internet users said that SVOD service is their main way to watch TV and movies.
More streaming services, such as peacock and HBO max, will enter the US market in 2020. Driven by the fact that consumers are gradually moving away from pay TV, consumers can manage their own content portfolio and constantly launch new services, the total number of subscriptions in the first quarter of 2021 exceeds the total population of the United States. With the launch of services such as paramount + and discovery +, the number of SVOD subscriptions in the United States will further increase in 2021.
More reading: strategy Analytics: US users are expected to spend $6.62 billion on video streaming services in 2016 Consumer brand report: seeking truth topmarketing top research institute: Q2 video platform variety observation report in 2020 huanju group: 1q20 financial report, teleconference record, revenue and profit will continue to grow, short video business has no major competitor overseas conviva: Q1 online TV viewing time will increase by 20% in 2020 decisiondata: Disney + may not be able to threaten Netflix’s dominant position in streaming media Tiger teeth: 1q20 financial report teleconference minutes will launch e-commerce live broadcasting business, overseas will try subscription, advertising and other business models. IResearch: 2014 video website user behavior analysis report TiVo: Video trend report in the fourth quarter of 2019 iqiyi: 4q20 financial report teleconference minutes Android member pricing and IOS are the same, resulting in slower member growth. Netflix: 1q21 net profit increased by 140.8% year on year 3.98 million new users
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