In 2020, the number of traditional pay TV subscribers in the world decreased by more than 8 million From Omdia

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According to the latest report from market research company omdia, according to its global data, the number of global traditional pay TV subscribers decreased by more than 8 million in net terms in 2020, from 1.073 billion at the end of 2019 to 1.065 billion at the end of 2020. In the year of COVID-19’s rampant Internet, online video growth has been greatly promoted. Some people may find that the number of pay TV users is relatively small (only 0.7%), which is beyond all expectations.

The number of pay TV subscribers in more than half of the countries in the world continues to increase

Of course, the global situation, including at the national level, is very different. The most obvious example is that the number of pay TV subscribers in the United States decreased by more than 5.8 million in 2020, while the number of pay TV subscribers in India increased by nearly 3 million last year. Among the 97 countries / regions with detailed data at the time of writing this report by omdia, the number of pay TV subscribers in 45 countries / regions decreased in 2020, the number of pay TV subscribers in 50 countries / regions increased, and two countries / regions remained basically unchanged.

Although the pay TV market “only” reduced 8 million subscribers in 2020, online video increased by 257 million new subscribers in this year. This is an amazing number. Considering that in 2014, the annual increase in the number of pay TV subscribers still exceeded the number of online video subscribers (41 million vs 37 million that year), this is a great achievement.

Figure 1: Global Market: Pay TV and online video, increase / decrease in the number of annual subscribers (2011-2025). Source: omdia.

Looking ahead, Adam Thomas, senior principal analyst of Omdia television, video and advertising, believes that the number of online video subscribers will continue to grow steadily until 2025 and beyond, although its forecast shows that the growth will be significantly lower than the scale of user growth driven by the outbreak of COVID-19 in 2020. Omdia’s forecast also shows that the number of pay TV subscribers will continue to decline in the next five years (although at a very slow pace), and the number of subscribers in China, Brazil and the United States will continue to decline significantly; However, these declines will be offset to some extent by the growth of other global markets, in which the growth of pay TV subscribers in India will continue to maintain a leading position.

The reasons for the decline in the number of pay TV subscribers may vary by country / region, but in general, this phenomenon does not need much explanation, because cord cutters are moving from traditional pay TV to more convenient online video alternatives. Explaining why there is a sustained growth in pay TV subscribers may be more challenging.

It should be emphasized that the phenomenon of cable pinching also exists in the Indian market, but this is covered up to some extent by the new TV families (some of them watch pay TV) every year. For now, the total number of new pay TV households is enough to exceed the number of existing users who give up pay TV and watch online video. Therefore, although omdia predicts that the number of pay TV subscribers in India will increase by 27.8 million during 2020-2025, which is a world leading growth scale, it must be remembered that India is a market with about 300 million home users. The penetration rate of pay TV in India reached the peak of 93% of TV households in 2016, but decreased to 84% in 2020. It can be seen that the growth scale of pay TV users is expected to be relatively small in terms of the number of subscribers.

Therefore, although the number of pay TV users in some countries will continue to grow, this growth will be limited, and in the global context of the transformation of the pay TV industry to the priority industry of streaming media. However, omdia believes that pay TV operators play an important role in this transformation. They may become a super aggregator that bundles pay TV with online video, broadband, telephone and other services. By successfully playing this role, traditional pay TV providers can continue to occupy the central position of entertainment content delivery business in the coming decades.

Figure 2: Global pay TV, with the largest increase / decrease in the number of subscribers by country / region (2020-2025). Source: omdia.

Read more since c114: TDG: it is estimated that the proportion of households in the United States paying cable TV will drop to 55% by 2030. SNL: in Q2 2015, the number of paying TV users in the United States will decrease by 625000, which is the largest loss in the history of the industry. Leichtman Research Group: the development of the American paying TV market in Q1 2015. Bi: why do people not want to pay for TV channels? Kagan: more and more pay TV providers integrate streaming media services GlobalData: India’s pay TV growth will be weak in the next five years. Broadcast Intelligence: it is expected that the number of traditional pay TV users in the United States will drop to 62 million by the end of 2023. Digital TV research: it is expected that the global pay TV revenue will be $200 billion in 2022. Digital TV research: three quarters of the pay TV operators will Increase subscribers in the next five years digital TV research: Pay TV subscribers in the Asia Pacific region will increase by 68 million in the next five years digital TV research: it is expected that pay TV revenue will decline by 14% to US $177 billion in 2024 Rou: it is expected that nearly half of American households will soon give up traditional pay TV services digital TV research: it is expected that traditional pay TV and Ott TV dramas and films around the world in 2018 Revenue reached US $265 billion, a large number of at & t pay TV subscribers lost, Ott services saved the decline, and China’s pay TV market continued to grow

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