Consumer oriented 5g communication applications and services From 2022 trend observation

The following is the Consumer oriented 5g communication applications and services From 2022 trend observation recommended by recordtrend.com. And this article belongs to the classification: 5g industry.

Omdia view

Message service is still a major source of revenue for telecom companies. Although the SMS business is declining and the profitability of RCS is not enough to compete with communication applications, telecom companies still have time to reverse this situation before communication applications are developed and mature commercial communication options are launched

By 2026, the market scale of A2p short message service will reach US $90.9 billion, while the market scale of RCS will be only US $1.3 billion at that time. The market size of P2P short message service will decline to $28.4 billion

It is critical for consumers to use RCS, which will promote the application of RCS in the commercial field.

Revenue from communications applications will continue to grow as they become increasingly important as business and customer service platforms. Of course, this phenomenon has appeared in China, Japan, South Korea and other markets, but it is by no means a common phenomenon.

Although omdia expects the launch of Telecom RCS service to accelerate again in 2022, it needs to be faster in order to help telecom companies deal with threats from communication applications.

Main information

Despite the decline, the message service is still a core telecom service. Although the short message service is going downhill, telecom message service is still the core service in the consumer field – 32% of online consumers use short message service every day. Omdia predicts that despite competition from communications applications, messaging will remain a core telecommunications business

By 2022, RCS related investment activities will increase again. Telecom companies need to prove that their message business strategy is forward-looking; With Google messages becoming the default messaging application on Android system in the United States, there are signs that RCS is still the best choice for telecom companies to compete with communication applications. Omdia expects the launch of RCS to increase significantly in 2022.

Text and video messages will continue to erode. Consumers will increasingly embrace other messaging services that can provide subconscious communication clues, such as language and facial expressions. With 5g bringing consumers faster connections, these message services will seize market share from the text information business of telecom companies.

Advice to telecom operators

Telecom companies need to launch RCS as soon as possible in order to provide attractive Telecom messaging services to consumers who are accustomed to using communication applications. They should ensure that the usefulness of RCS is clearly communicated to customers, so as to avoid customers’ passive use of RCS. They should also launch A2p RCS as soon as possible, so as to prevent losing the opportunity in the market where commercial communication applications have not been used on a large scale.

Compared with communication applications, telecom companies need to ensure that the services they provide to enterprises are an attractive alternative. This means guiding enterprises to use RCS services, because RCS can provide functions comparable to commercial communication applications.

Telecom companies need to ensure that they have sufficient resources to deal with the high traffic brought by communication applications. In particular, voice and video information require more bandwidth than text messages. Telecom companies should consider whether this can be used as a selling point for consumers.

Advice to suppliers

Aggregators should ensure that enterprises can reach consumers through the platform consumers use for personal communication. This means that enterprises are more likely to reach out to consumers and get their responses. Cpaas providers should be prepared to add alternative message service types to their products (if they don’t already do so) – whether through in-house development or collaboration with others. They should identify the most likely application scenarios for alternative messaging services and enable enterprises to easily add them to existing customer service functions.

Suppliers should make their RCS products attractive to telecommunications companies that urgently need to launch RCS. Cooperate with telecom companies to provide necessary software upgrades.

From: omdia

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