In 2020, “Black Friday” us online transaction volume will reach 9 billion US dollars From Adobe

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The following is the In 2020, “Black Friday” us online transaction volume will reach 9 billion US dollars From Adobe recommended by recordtrend.com. And this article belongs to the classification: Online shopping.

The new epidemic is changing the way American consumers shop. The online trading volume of “Black Friday” reached a record high on the 27th, up 22% from the same period last year, according to estimates from Adobe analytics.

[online transaction volume surges]

Black five is the day after Thanksgiving, marking the start of the Christmas shopping season. With the rise of online shopping, more and more consumers choose to place orders online during the “black five” period. This year’s Xinguan epidemic has intensified this trend.

Adobe analysis company tracks online consumption and estimates that the online transaction volume of the “black five” in the United States will reach 9 billion US dollars, breaking the highest record of 7.4 billion US dollars set by last year’s “black five”, with a year-on-year increase of 22%. Toys, headphones and TVs are selling well online.

This year, the online transaction volume of large and small retailers in the United States has increased significantly. According to the data of adobe analysis company, the online transaction volume of large retailers such as Wal Mart and target department store increased by 403% compared with the daily average in October during the “black five” period, while the small retailers increased by 349%.

The analyst expects the U.S. online trading volume record to be set at $10.8 billion to $12.7 billion on the 30th.

According to Adobe analytics, one of the reasons for the increase in online trading volume of “black five” is that the epidemic has caused people to switch offline shopping to online shopping, such as daily necessities and drinks.

[sharp decrease in offline passenger flow]

According to data released by Johns Hopkins University on the 27th, more than 200000 new cases were confirmed in a single day in the United States, with a total of more than 13 million confirmed cases.

Affected by the epidemic situation, the flow of major physical stores during the “black five” period was limited, and the on-site shopping time of customers and the scale of large-scale open-door shopping activities were limited. According to the data of American advanced solutions, during this year’s “black five” period, the flow of physical stores in the United States decreased by 52%, and the sales volume of physical stores decreased accordingly.

According to the data released by the data analysis company of “future retail”, the sales volume of jewelry and shoes decreased the most in the offline transactions of “black five”, with clothing falling by 50% and household goods falling by 39%.

Even so, Brian field, senior director of global retail consulting at Pioneer solutions, believes that “black five” may still be one of the biggest offline shopping days in the United States this year. In his opinion, many consumers will still visit physical stores in person during the Christmas shopping season, but will avoid weekends with heavy traffic, because online shopping usually takes longer to deliver goods, while physical stores may offer more discounts. Read more: Adobe: holiday shopping season report 2018 Adobe: Black Friday online spending $7.4 billion in 2019 US $100 million Adobe: in 2016, the sales of “Black Friday” e-commerce in the United States exceeded $3 billion Adobe: in 2016, the sales of physical stores of “Black Friday” in the United States dropped by 10%. Adobe: the sales of online shopping in the United States reached 4.47 billion US dollars on Thanksgiving Day and Black Friday in 2015 $20.4 billion sale of black goods in the United States of America 15% increase on a year-on-year basis qubit: the total amount of online shopping on Black Friday in 2017 is estimated to be R $872 million in 2014 by Brazilians

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