One third of snapchat users in the world do holiday shopping on their mobile phones From Snapchat

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On average, a quarter of snapchatters in the world shop when there is a sale / transaction, mainly in Malaysia (31%) and Saudi Arabia (26%). Around the world, 75% of snapchatters plan to use this year’s “Black Friday” shopping, and the topic of “Black Friday” and “Friday sales” can be seen everywhere“ “Cyber Monday” is more popular in the United States, with 43% of people shopping on this day“ American small business Saturday is also popular in the United States, with 39 percent planning to support the day, while the word “support small business” is more popular on weekends. Although it is true that “small business Saturday” only appears in the United States, there is growing interest in supporting small or local brands around the world, especially in snapchatter in the United States, Australia, Norway, India and Malaysia. In addition to the global shopping day, double eleven is an informal Chinese Shopping Festival. Snapchatter from the United Arab Emirates (17%) and Saudi Arabia (10%) also participated in this year’s activities.
For a third of snapchatter, buying gifts is an important part of the holiday, especially in the Netherlands (67%), Germany (60%), the UK (53%) and the US (52%). Gifts may be for family members, and about half of snapchatter in the US and UK also buy gifts for friends during the holidays. With social alienation measures around the world, snapchatters has had to use its natural creativity to share gifts and cheer.
Spending on mobile devices is rising
Pandemic prevention has led snapchat users to adjust their shopping behaviors and habits. One third of snapchatters in the world buy more goods on mobile phones, especially in the UK (52%), Indonesia (50%), the Netherlands (48%) and the United States (46%). Online shopping became the first choice of snapchatter in Malaysia (72%), the UK (71%) and the Netherlands (69%). Contactless pickup and delivery attracted consumers in the Netherlands (44%), the UK (37%) and Malaysia (35%). Snapchatter also likes to buy from large retailers, including Nike, Amazon, Adidas and Zara.
The opinions of friends are as important as ever
For many snapchat users, the holiday shopping experience is social in nature. They often consult their friends before shopping, led by Brazil (80%), Italy (71%) and India (67%). Snapchat itself may also be part of the inspiration, with users in Saudi Arabia and the United Arab Emirates most likely to buy what they see on snapchat (17% and 10%, respectively).
Ways to share holiday cheer
This year’s holiday may look different, but snapchatters around the world is willing to take advantage of special shopping activities to buy gifts for family and friends. Mobile shopping and contactless pick-up provide a safe alternative for holiday shopping. Although many people are currently unable to meet their friends in person, snapchatters is still in touch with friends for advice on buying or using them.
More reading: emarketer: the survey shows that 22% of women will find preferential information before holiday shopping. YouGov: nearly 70% of Americans plan to shop on holiday. Social media will change holiday shopping. Information chart Alibaba: 3q20 financial report teleconference record Zhang Yong first talks about the unsustainable business model of Taobao’s food supplement. Vipshop: 4q20 net revenue 35.8 billion yuan, active users increased by 37.7% year on year %JD: 1q21 revenue 203.2 billion yuan, a year-on-year growth of 39%, annual number of active users approaching 500 million Amazon: revenue and profit in the third quarter continue the trend in the second quarter Alibaba: 2q21 financial report teleconference record community group buying market is still in the white hot stage Alibaba: 4q21 financial report teleconference record will increase investment in the field of globalization and increase consumer base emarketer: AOL groceries in 2020 Sales close to 90 billion US dollars Jingdong: 4q20 financial report teleconference record has been cleaned up, many low-quality businesses community group buying is just an initial test Jingdong: 3q20 financial report teleconference record 80% of new users come from low line cities, the proportion of marketing spending is declining imrg: it is expected that this year’s Black Friday network sales will grow by 45% Jingdong: 3q20 net income 174.2 billion yuan, a year-on-year increase of 29.2% pinduoduo: 3q20 Financial report teleconference record: buying more vegetables is not community shopping
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