Opportunities for anatomical viewing From MAGNA
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The following is the Opportunities for anatomical viewing From MAGNA recommended by recordtrend.com. And this article belongs to the classification: MagnaGlobal, research report, network marketing.
Magna has released a new report, “opportunities for anatomical viewing.”. In view of the fact that people often leave the room during the advertising period, this concept of human “presence” is a common concern in TV advertising. Magna, IPG Media Lab and tvision recently quantified the frequency of an advertisement playing in an empty room, accounting for 29% of the time. As a follow-up study, a new study by magna and IPG media lab tested the hypothesis that digital ads were present when they appeared on the screen, trying to quantify the frequency of digital ads appearing without presence.
One of the main findings of this study is that, although the proportion was very high at the beginning (99.2%), it did decline. For example, 94% of non skippable video ads play for six seconds or more in the presence of humans.
In this study, participants used home POV (view lens) cameras to record their digital viewing experiences in the natural environment over two weeks on PCs and mobile devices. The camera is mounted on the participants’ heads to get a view of their position relative to the digital device and to turn on the screen recorder on their PCs and mobile devices to capture the content on the screen. The study included 102 participants who recorded and analyzed 1004 hours of video.
Other important findings include:
Digital video (98.4%) and display (100%) are almost always online regardless of the device used.
All video positions are created differently; the presentation ratio of front video is 99.5%, while that of intermediate video is 97.1%.
Overall, 97.7% of digital video ads took more than 2 seconds to present.
However, there is a downward trend over time. This shows that the industry still needs to know how best to attract and maintain consumer attention.
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