2020 Application Trend Report From Adjust
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The following is the 2020 Application Trend Report From Adjust recommended by recordtrend.com. And this article belongs to the classification: research report, Mobile applications.
The outbreak of the new crown epidemic once paralyzed the economic activities all over the world, but one of the economic categories – application economy showed a different growth momentum. The global SaaS company adjust released the global application trend report, and studied the mobile application trend based on the data in 2019. In addition, by comparing the data of the first quarter of 2019 and the first quarter of 2020, the report analyzes the impact of the new epidemic situation on the application economy.
According to the data, in 2020, there will be an increase in the number of sessions and installations in many categories of applications, the most significant of which are business, catering and game applications
The new crown epidemic forced most employees to work remotely, so business applications have seen explosive growth – conversations increased 105 percent from the first quarter of 2019 and 70 percent in installations. In addition, the number of paid events has risen by 75 per cent, as users choose to use advanced versions to make it easier to transition to home office mode.
Many restaurants have been forced to suspend meals and only serve takeaway, so the number of conversations in catering applications has increased significantly – 73% over the same period last year and 21% more installed.
Under the policy of working at home, people are trying to kill time, so the number of game applications has increased significantly. In the last week of March, the number of game apps installed increased 132% compared with the same period last year. Overall, in the first quarter of 2020, the number of sessions and installations of game apps increased by 47% and 75% respectively over the same period last year.
“In addition to the increase in the number of installations and sessions, there has not been a fundamental change in user behavior after installation,” said Paul h. m ΓΌ ller, co-founder and chief technology officer of adjust. “Users’ in application operations have not changed much, such as more than two sessions per day, and the loss of users at predictable points still occurs.”
The report also clarifies the difference between paid installation and natural installation, pointing out that with the increasingly fierce market competition, application marketing is rapidly becoming an activity that must pay a capital cost to be effective. In 2019, the number of installations from paid sources accounted for 30% of the total, up from 24% in 2018.
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