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2020 China Inbound Tourism Development Report From China Tourism Research Institute

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The following is the 2020 China Inbound Tourism Development Report From China Tourism Research Institute recommended by recordtrend.com. And this article belongs to the classification: Travel booking, research report.

The report holds that, based on the investigation and analysis of all aspects, the fundamental logic of the development of outbound tourism in China has not changed, and the determination of China to develop inbound tourism has never wavered.

According to China outbound tourism development report 2020, the recovery and development of China’s outbound tourism in the future depends on multiple factors. China’s domestic tourism market is accelerating the recovery, and shows a preference for safety and health products. The consumption preference of domestic tourism market may be transferred to the future outbound tourism market, and safety, health and quality will be widely concerned and valued.

According to “China inbound tourism development report 2020”, the impact of the epidemic on inbound tourists’ behavior will change the structure of tourist source market and destination of China’s inbound tourism. Under the background of normalized epidemic prevention and control, the focus of destination marketing promotion is to reshape the image of tourism destination with the keywords of “safety” and “health”. With the maturity of the domestic mass tourism market, the continuous improvement of tourism infrastructure and the continuous improvement of tourism service quality, the foundation of high-quality development of inbound tourism in the future is more stable, and the recovery and improvement of inbound tourism after the epidemic is inevitable.

The report shows that under the impact of the epidemic situation, the development of China’s outbound tourism will basically stagnate in 2020, and the growth rate of outbound tourists from January to June is negative. Meanwhile, the epidemic situation interrupted the original growth trend of inbound tourism. In the first half of 2020, China received 14.54 million inbound tourists, a decrease of 80.1% year-on-year.

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