2020 China live e-commerce ecology white paper From Yibang Power Research Institute
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The following is the 2020 China live e-commerce ecology white paper From Yibang Power Research Institute recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, Webcast.
Live e-commerce originated around 2016. Due to the bottleneck of online traffic, traditional e-commerce began to explore the combination of live broadcast and live broadcasting, which opened the prelude of China’s live e-commerce.
On the one hand, the traditional e-commerce platform quickly entered the market, focusing on creating the live content ecology in the station. On the other hand, all kinds of live broadcast platforms and celebrities are also seeking cash flow around e-commerce. With the joint efforts of various parties, live e-commerce has received great attention in 2018, and has broken out in an all-round way since 2019. Following the existing rhythm of the new Internet outlet, it has gradually changed the face of e-commerce.
However, the outbreak of the new outbreak in early 2020 accelerated this process. Under the severe situation that offline retailing is totally restricted, the live e-commerce releases huge energy and becomes the key to the retail industry to break the situation; and with the influx of all walks of life, it also injects new vitality into the live e-commerce, and may bring about the remodeling of the industry pattern.
Under the epidemic situation examination,
What does live e-commerce rely on to support half of the retail market?
Who can hard core out of the circle to lead the coquettish?
No live broadcast, no e-commerce, how to standardize the configuration?
……
After the epidemic has passed,
Can live e-commerce still go all the way?
Where do new opportunities and challenges come from?
What is it that really stands up?
……
Live e-commerce is becoming one of the most important forces that affect the traditional e-commerce mode and even the retail format. Yibang Power Research Institute released the “2020 China live e-commerce ecology white paper”, based on the overall industry ecology of live e-commerce, In depth study of the origin and history, logic and value, current situation and trend of live e-commerce, and analyze the strategic practice of different participation roles, hoping to provide useful reference for the industry.
Read more: Shenwan Securities: investment strategy of live e-commerce industry in the second half of 2020 How 9.65 million middle-aged and old people’s new touch network triggers structural change: Research Report on live e-commerce supply chain in 2020 (download attached) live e-commerce: a re adaptation of flow pool and commodity pool (download attached) China Merchants Securities: Live e-commerce report of new retail research – Live e-commerce Three Kingdoms kill (download attached) Guoyuan Securities: new traffic, new consumption and Discussion on live e-commerce and MCN (attached) Kwai Tat: face to the Academy: live broadcast of electricity supplier data report 2020 – VS tiktok (download): billion Power Research Institute: 2020 Spring Festival epidemic online retail research express QuestMobile: China Mobile Internet 2020 half year report, mobile market high, micro drop short video continuously nibble user time Small program enters outbreak period: Live e-commerce: a new outlet under trillion GMV Consumer Association: Live e-commerce shopping consumer satisfaction online survey report Yibang Power Research Institute: 2018 China apparel digital Retail Research Report (attached download) pinduoduo: 1q20 financial report teleconference actual record of the epidemic has little impact on the company in the short term, and will continue to invest in users
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