In the second quarter of 2021, India shipped 32.49 million smartphones, down 13% month on month From Canalys
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Canalys, a market research agency, released an article on Thursday (22nd), saying that affected by the epidemic, the shipment of smart phones in India decreased by 13% to 32.49 million in the second quarter of 2021 compared with the first quarter. However, analysts believe that with the release of new products of major brands and the implementation of vaccination plan, the Indian market will rebound in the second half of the year.
From the perspective of brand, Xiaomi is still the market leader, with a shipment of 9.5 million units, accounting for 29%. Samsung ranks second with a shipment of 5.59 million units, accounting for 17% of the city. Vivo ranks third with a shipment of 5.4 million units, while realme replaces oppo with a shipment of 4.9 million units, ranking fourth.
Canalys analyst sanyam chaurasia said that India was unprepared for the emergence of the second wave of epidemic and its impact on the market. “For Smartphone suppliers, this is an alarm, indicating the importance of equally supporting online and offline businesses.”
The brands with the strongest momentum in the second quarter were successful in online channels. Jash Shah, research analyst at canalys, said: “despite the continuous decline on the whole, Xiaomi’s online business has actually increased, which is mainly due to the red rice note 10 series.” Realme’s online channels are also developing rapidly, especially the narzo 30 series. Oppo has also opened direct online channels since May. Although this method may not be as profitable as third-party retail, it will enable oppo to carry out more effective product marketing and increase cross sales opportunities.
However, the article also pointed out that the Indian market did show signs of recovery by the end of the second quarter because the vaccination plans in key areas boosted consumer confidence“ The Indian market will rebound in the second half of 2021 thanks to accelerated vaccination, expanded promotional activities and new product launches of various brands, “chaurasia said, but the pent up demand in the second half of 2021 will not surge as last year.
“India still faces the threat of the third wave of epidemic, but as civil behavior and industrial production gradually adapt to the epidemic conditions, the impact should be minimal. Under the circumstances of limited supply of parts, rising freight and severe macroeconomic environment, rising costs are the challenge. In the short term, suppliers will bear the impact of supply chain interruption and will be conservative about price increase. But the shortage of components also brings another risk – regional differentiation, because brands want to distribute limited products to more profitable markets. ” More reading: Counterpoint: India’s smartphone shipments reached 37 million in Q2 of 2019 canalys: Q1 global smartphone sales in 2020 top 10 canalys: Apple ranked 10th in Indian smartphone market share in May 2017 canalys: Q2 global smartphone shipments reached 285 million units in 2020, down 14% year-on-year canalys: Q1 Indian smartphone shipments reached 37.1 million in 2021 canalys: 2012 Q4 Apple iPhone shipments reached 47.8 million, accounting for 22% of the global smartphone market share. Canalys: in 2018, China’s smartphone shipments fell sharply by 14% canalys: in 2017, Q3 global iPhone 7 shipments reached 13 million. Canalys: in 2018, Chinese brands in the European smartphone market accounted for 32% canalys: in 2017, Q3 China’s smartphone shipments reached 119 million, a year-on-year decrease of 5% counterpoint: Q3 in 2019 India’s smartphone shipments reached 49 million canalys: in 2020, Q3 Huawei’s smartphone shipments reached 34.2 million units, and its share fell to 41.2%. Canalys: in 2020, Q2, Huawei’s share in the global smartphone market rose to the first canalys: it is expected that 5g smartphone shipments will reach 278 million in 2020. Canalys: in 2020, the global 5g smartphone shipments will reach 278 million
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