2021 Black Friday e-commerce Report From SaleCycle
The following is the 2021 Black Friday e-commerce Report From SaleCycle recommended by recordtrend.com. And this article belongs to the classification: Electronic Commerce, research report, Online shopping.
Salecycle released the “2021 Black Friday e-commerce report”. The data calculated by hour is the average of all days in the previous week. The online traffic in the week before Black Friday increased significantly from 16:00, peaking at 19:00 and 20:00.
Equipment flow
From the 24-hour chart, PC online traffic peaked at 16:00, while mobile phone online traffic peaked at 20:00.
When we analyze the total online traffic by device, we find that Black Friday mobile phone traffic accounts for 70% of all traffic in 2020.
Seven of the 10 online shopping on Black Friday are on mobile devices. In 2020, the turnover of Black Friday reached $9 billion, which shows how important it is to optimize the conversion of mobile devices.
Black Friday activities
During Black Friday, 251349 shopping baskets were created at midnight, indicating that eager shoppers want to walk ahead of the crowd.
The total shopping cart rate of Black Friday was 14.58%. This indicates that there is more willingness to buy on that day, indicating that shoppers are waiting for this day.
13.28% of the 31.6 million sessions on the mobile phone added goods to the shopping cart, while 17.55% of the 13.8 million sessions on the PC.
Shopping cart abandonment
On Black Friday in 2020, the abandonment rate of shopping cart will drop significantly to 76.63%.
The number of abandoned shopping carts increased significantly from 10:00 to 23:00.
The shopping cart abandonment rate is the highest between 21:00 and 23:00.
The number of abandonments on mobile phones is 34% higher than that on PCs. This is understandable because the traffic on the mobile phone is larger than that on the PC.
Compared with PC, shopping cart abandonment on mobile devices accounts for 67%. Obviously, online shoppers are more active on their mobile phones.
The average shopping cart abandonment rate on Black Friday was 76.63%, compared with 80.82% the previous week. The abandonment rate of Black Friday and the previous week was lower than the annual average of 81.01%.
Online sales and the most popular products
In 2020, online sales reached US $9 billion, an increase from US $7.4 billion in 2019 and US $6.2 billion in 2018. Online sales are expected to grow by another 20% in 2021.
Black Friday and online shopping have gradually transformed into mobile shopping activities. Most online sales come from mobile devices (56%).
Mobile phones accounted for the majority of online sales that day, or 57%.
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