2021 China’s new normal of marriage consumption user behavior insight Report From Wedding & 36 krypton Institute
The following is the 2021 China’s new normal of marriage consumption user behavior insight Report From Wedding & 36 krypton Institute recommended by recordtrend.com. And this article belongs to the classification: Consumer research, Life data, research report.
The data shows that in the past five years, the average consumption of each married couple has reached 231000 yuan, an increase of 3.7 times, far higher than the growth rate of per capita disposable income of the national residents. Zou Ping, President of 36 krypton Research Institute, pointed out: Despite the large consumption of marriage, young people after 90 and 95 will still complete the wedding they want with the support of their parents, and people pay more attention to the experience of marriage.
From the data analysis of user behavior and consumption behavior, it is concluded that the four consumption trends of “new” trend, nitpicking, atmosphere first and sharing are particularly prominent. For young people, marriage is no longer a “task”, but a unique and comprehensive experience that focuses on “ritual sense”, fills “atmosphere sense” and satisfies the desire to share. Therefore, marriage consumption is not only a consumption behavior, but also an important life experience.
The report points out that online marriage preparation platform, consumers prefer to “browse, watch and compare” before “buy”, compare goods, find rich wedding goods, plant grass and assist decision-making; After the “buy”, the experience of “love” can be “aired” to complete the whole link marriage experience from planting grass to buying and then to feedback.
Online marriage preparation platform, consumers want to more easily complete the “one-stop marriage”. In this trend, a more professional “one-stop” service provider, wedding coordinator, appears, and even can handle all the details of marriage affairs at one go. To some extent, it shows that young people have a strong demand for “one-stop marriage”.
In 2020, affected by the epidemic and the low marriage rate, the cost of getting customers in the marriage industry is getting higher and higher, and the cost of operation and management remains high, which makes many marriage industry service providers seek digital transformation. In the era of digital intelligence, the marriage service platform links consumers and businesses, helps consumers find suitable services, and helps businesses provide data, optimize services, and attract new customers. Two way data analysis, support services become more intelligent, more accurate.
The report points out that through big data-driven vertical field precise drainage, the cost of customer acquisition can be reduced. At the same time, based on user behavior data, stores are more capable of insight into market changes, innovate products and improve service efficiency. In this process, online marriage preparation platform, as an intermediary, will play an important role in information aggregation and data empowerment.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
