2021 focus on games From App Annie&IDC

The following is the 2021 focus on games From App Annie&IDC recommended by recordtrend.com. And this article belongs to the classification: App Annie, IDC, research report.

According to the latest data released by app Annie and IDC, the expenditure of mobile game users will reach 120 billion US dollars in 2021, 50% higher than the total expenditure of all other game forms.

The jointly released report points out that mobile games are driving the development of the whole global game market. In 2021, user spending on mobile, game console, handheld game console and PC / Mac games is expected to exceed $204 billion. High income games such as roblox and Yuanshen all provide cross platform play functions, which indicates that cross platform connectivity and the ability to share progress and game experience across platforms are not just new things, they may play an important role in long-term development.

Mobile game downloads and user spending showed no signs of slowing down.

Novel coronavirus pneumonia outbreak has been more than a year ago, and demand for mobile games has maintained strong growth without signs of slowing down. Globally, mobile game downloads increased by 30% in the first quarter of 2021 compared with the fourth quarter of 2019, with more than 1 billion downloads per week. We also see that users are spending more than ever on in app purchases of mobile games. In the first quarter of 2021, the weekly user expenditure of mobile games reached $1.7 billion, an increase of 40% compared with that before the epidemic.

For in-game advertising, user experience varies with the form and frequency of advertising

For leisure mobile games, mobile advertising is a popular cash flow mechanism. In this way, the cost is transferred from consumers to advertisers. As for in-game advertising, users’ feelings vary with the form and frequency of advertising. American game players prefer to reward video advertising and game categories with low frequency of advertising.

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