2021 Guangdong Macao Cultural Tourism Exhibition Integration Development Report From PWC

The following is the 2021 Guangdong Macao Cultural Tourism Exhibition Integration Development Report From PWC recommended by recordtrend.com. And this article belongs to the classification: Travel reservation, PWC, research report.

The report proposes that the culture, tourism, convention and exhibition industry of Guangdong and Macao should accelerate the joint construction of systems and the docking of rules with the help of Hengqin Guangdong Macao deep cooperation zone, so as to promote the transformation and upgrading of Guangdong Hong Kong Macao Bay area and even domestic service trade.

The epidemic has a significant impact on the culture, tourism and exhibition in Dawan district

Wang Bin, the managing partner of PWC Guangdong market, introduced that since 2020, the cultural tourism and exhibition industries in Guangdong and Macao have faced pressure and challenges. According to the data of Guangdong Provincial Bureau of statistics, from January 2020, the year-on-year data of overnight tourists in Guangdong showed a fluctuating downward trend. In the whole year, it received 230.588 million overnight tourists, a year-on-year decrease of 56.61%. Local and foreign epidemic prevention policies have also had an impact on Macao and deepened Macao’s dependence on the short-distance tourism market. In 2021 (data as of August), 90.8% of visitors to Australia came from mainland China, and the proportion of tourists from Guangdong was as high as 64.1%. It can be seen that under the continuous impact of the epidemic, Dawan district will be the key market for Macao’s tourism in the future.

The governments and industries of Guangdong and Macao have taken positive measures to stimulate industrial recovery by issuing electronic consumption vouchers, online exhibitions and project subsidies. In the past golden week of national day, Guangdong Province received 44.386 million tourists, with a tourism revenue of 23.68 billion yuan. Macao’s inbound tourism market recovered slowly this year, with 629085 inbound tourists in September, an increase of 40.1% over the same period last year.

In terms of convention and exhibition industry, in order to cope with the impact of the epidemic, the business system of Guangdong Province promoted online exhibitions and online consumption. The 130th Canton Fair opened on October 14 and was carried out online and offline at the same time. Macao has great advantages in exhibitions and international events. The number of international conferences has ranked among the top 50 in the world, but it still faces many development restrictions: first, Macao’s industrial structure leads to insufficient exhibition themes and types, and the driving force for investment is not obvious; Second, Macao has insufficient land space to hold more large-scale exhibitions and events; Third, the supporting service providers in the industrial chain are mainly small and medium-sized enterprises, and their development is limited by funds and various conditions. Fourth, the competition from surrounding cities such as Hong Kong, Guangzhou and Shenzhen.

Shenzhen cooperation zone brings new opportunities for cultural tourism exhibition

In recent years, Hengqin has had close cultural and tourism exchanges with Macao, jointly held cross-border cultural, festivals and events, and developed cross-border “one journey and multiple stops” tourism products, which has attracted more Macao residents to live and travel in Hengqin. The overall plan of Hengqin Guangdong Macao deep cooperation zone was announced and implemented on September 5, proposing to “develop culture, tourism, exhibition and trade industry” in Shenzhen cooperation zone.

The report puts forward that Guangdong and Macao have the advantage of “favorable time, place and people” in exploring industrial integration and development. First of all, policies such as “Shenzhen cooperation zone” are expected to drive the transformation and upgrading of cultural, tourism and exhibition industry clusters in Guangdong, Macao and even Dawan District, and fully promote the integration process of cultural, tourism and exhibition industry in Guangdong, Hong Kong and Macao Dawan district. Secondly, the new “first-line” and “second-line” customs clearance mode will become a favorable factor for the integration of cross-border tourism, two-way exhibitions and other formats. In addition, high-end talents and scarce talents at home and abroad working in the cooperation zone will be exempted from personal income tax of more than 15%. Meanwhile, some high-quality hotel management, tourism management and other training courses in Macao are copied to Hengqin, which is expected to attract more professionals to settle in Hengqin.

In an interview, Wen Qihua, director of the Tourism Bureau of the government of the Macao Special Administrative Region, mentioned that the integrated development of the two places will help the linkage effect of tourism driving industrial development, and bring opportunities to the industry to improve the passenger experience through the introduction of innovative connecting products.

Huang Zhujun, President of Macao Institute of tourism, pointed out that seizing the opportunity of Shenzhen cooperation zone and jointly exploring new models and formats between Macao tourism, convention and exhibition industry and Guangdong industry will inject new momentum into the diversified development of Macao industry.

The report also points out that there are certain differences between Guangdong and Macao in system and mechanism, fiscal and tax policies and market supervision, and mutual recognition of employees’ qualifications, which will bring certain challenges to industrial integration. For example, differences in tax systems will bring obstacles to income distribution of enterprises in economic cooperation between the two places, and Macao’s professional training qualifications have not been mutually recognized in Dawan district. It is suggested that the industry in Guangdong and Macao should join hands with the government to do a good job in connection as soon as possible through joint discussion and construction, so as to create a more favorable business environment for industrial integration.

Accelerate the system convergence and Industry Co Construction between Guangdong and Macao

What should be done for the integrated development of Guangdong Macao cultural tourism exhibition industry? “In order to realize the integrated development of culture, tourism, convention and exhibition industries in Guangdong and Macao, we should target world-class tourism destinations, have strategic thinking and base ourselves on the mission of the bay area.” Ren Zhihong, director of Hong Kong, Macao and Taiwan Research Center of Guangdong Academy of Social Sciences, analyzed.

The report puts forward various suggestions based on insight into the prospect of industrial integration development. In terms of market docking, the two places should tap advantageous resources to realize complementarity and maximize value. Taking advantage of the overall plan of Hengqin Guangdong Macao deep cooperation zone and the advantages of Hengqin maritime tourism, it is suggested to develop one-way multi station island tourism, cross-border yacht tourism, cruise tourism and other characteristic tourism products integrating Guangdong and Macao as soon as possible. At the same time, Macao international events and international influence exhibitions will be settled in Hengqin to solve the problems of insufficient carrying capacity and service capacity in Macao.

In terms of industrial promotion fund, with the launch of key industrial facilities in Shenzhen cooperation zone, there is an urgent need for innovative financial service empowerment and support. The report proposes to guide the participation of market capital and explore the establishment of Tourism Industry Development Promotion Fund under the leverage of government financial funds. At the same time, industrial fund investment should not only pay attention to leading enterprises and projects, but also tap and cultivate potential enterprises and projects.

In terms of the high-quality development of the industry itself, the report suggests that the cultural, tourism, convention and exhibition management organizations, industry associations and major enterprises in Guangdong and Macao can explore the joint construction mode, initiate the joint construction of the cultural, tourism, convention and exhibition industry alliance, and consider gradually expanding the membership of the alliance, so as to lead the development of the cultural, tourism, convention and exhibition industry in Dawan district. The government departments and society in Guangdong and Macao should actively encourage enterprises in Dawan district (especially in Shenzhen cooperation zone) to respond to the sustainable development goal initiative of the United Nations.

Liu Weiming, chairman of the Executive Committee of Macao Trade Promotion Bureau, expects that in the future, the flow of exhibitors and participants from Guangdong and Macao will be more convenient, attract more participants, exhibitors and business guests for exhibition activities, and drive more consumption, so as to strengthen the linkage development of “tourism + Exhibition”.

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