In the first quarter of 2021, the overall shipment of China’s PC display market was 7.55 million units, with a significant year-on-year increase of 48.6% From IDC
The following is the In the first quarter of 2021, the overall shipment of China’s PC display market was 7.55 million units, with a significant year-on-year increase of 48.6% From IDC recommended by recordtrend.com. And this article belongs to the classification: IDC, Hardware equipment industry.
According to the latest IDC China PC monitor tracking report, the first quarter of 2021 released by IDC China, the overall shipment of China’s PC monitor market in the first quarter of 2021 was 7.55 million units, a significant year-on-year increase of 48.6%. After the epidemic, great changes have taken place in the consumption and office habits of Chinese residents. Intelligent terminals cooperate with office, entertainment and learning to expand the application scenarios of displays and drive the growth of the scale of China’s display market. Among them, the growth of commercial market demand is particularly obvious. On the one hand, the industry demand is postponed; On the other hand, the new demand brought by economic recovery. This led to the shipment of 4.41 million monitors in the commercial market in the first quarter, a year-on-year increase of 77.5%; The consumer market shipped 3.14 million units, a year-on-year increase of 20.9%.
The competition pattern is stable, and the head enterprises have obvious competitive advantages under the imbalance of supply and demand
The top5 brand in the display market has occupied nearly 70% of the market share for a long time. Under the market environment of unbalanced supply and demand, Lenovo doubled its shipments in the first quarter with its strong supply chain and downstream PC channel resources, and its market share increased by 6.8 percentage points over the same period last year; As an old brand of traditional display, AOC occupies nearly 30% of the market share of independent display and ranks second in the overall market; Dell’s shipments, which ranked third, also increased sharply by 58.2%.
Small size products are seriously out of stock, and the supply of 21.5 “upstream panels continues to shrink
The overall size structure of the display is developing towards medium and large size. At this stage, the demand for small-size displays in the terminal market is not decreasing, especially the “21.5” products, and the price continues to grow. In the short term, backward manufacturers csot and HKC actively plan the supply of 21.5 “panels to make up for the reduction of 21.5” capacity by BOE \ LGD and other head panel manufacturers. In the long run, the supply of “21.5” products in the overall market continues to shrink. IDC believes that the head brand factories with small size should actively promote large-size products and improve their competitiveness in the high-end market to cope with the changes of upstream supply.
Three factors promote the migration of PC display price structure to more than 1000 yuan
The overall market price segment of PC display gradually moved to more than 1000 yuan. In the first quarter, the proportion of product shipments in the price segment of more than 1000 yuan exceeded 31.6%. There are three main factors driving the price structure migration: first, the supply of IC is insufficient and the price of raw materials increases, resulting in the continuous rise of the cost of the whole machine and the continuous rise of the terminal price; Second, the upgrading of size structure is accelerated. The demand for medium and large size in the consumer market promotes the average size of the overall market and drives the upgrading of the overall average price structure; Third, high score and high brush high-end products accelerate the penetration. With the change of the main consumer groups, the post-90s and post-00s not only have higher requirements for E-sports displays and Designer displays, but also have a deeper perception of the resolution, refresh rate and image quality of business office displays.
IDC believes that although the display market is relatively mature, with the digital transformation of enterprises and the interconnection of various intelligent terminals, more new application scenarios of displays need to be cultivated and excavated. At the same time, there are also various uncertainties and challenges in the market. First, in the face of “IC shortage” and drastic changes in supply pattern, brand factories should actively consolidate and strengthen their own supply chain management; Second, the continuous rise of prices is bound to curb the demand of the consumer market. Brand factories and dealers should treat inventory carefully to prevent the arrival of price inflection point and market demand inflection point; Third, new products should have prominent characteristics, seize the consumption attributes of group users, break through market segments and seek more market opportunities.
More reading: IDC: in 2020, the shipment volume of PC display market increased by 8.3% year-on-year IDC: it is expected that the shipment volume of China’s PC display market will reach 28.28 million units in 2020 IDC: in the first half of 2020, the shipment volume of PC display in China will reach 12.49 million units, down 10.1% year-on-year IDC: in 2020, Q3 global PC display market, Dell will ship 6.359 million units, ranking first IDC: in 2018, the overall shipment volume of China’s PC display market will be 32.05 million units IDC: in the second quarter of 2021, the global shipment of smart phones was 313 million, an increase of 13.2%. In 2020, Q4, the market share of the world’s major PC display manufacturers (attached with the original data table) in 2020, the shipment and growth rate of the world’s major PC display manufacturers (attached with the original data table) IDC: it is expected that the global semiconductor sales will reach US $522 billion in 2021, with a year-on-year increase of 12.5% %IDC: PC sales in EMEA reached 23.9 million units in Q1 2021, with a year-on-year increase of 44.1% IDC: Q4 European smart home market shipments reached 41 million units in 2020, with a year-on-year increase of 12.2% IDC: Q3 Japanese server market IDC: in the second quarter of 2020, the scale of China’s enterprise external storage market reached US $1.1 billion, with a year-on-year increase of 18.4% IDC: it is expected that Apple Mac shipments in Q2 2021 will reach 6.16 million units, with a share of 7.4% IDC: in the first quarter of 2021, the overall revenue of manufacturers in China’s IT security hardware market was about US $470 million, with a year-on-year increase of 18.2%
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