Internet TVresearch report

2021 Internet TV omnidirectional Guide From Adjust&DCM

The following is the 2021 Internet TV omnidirectional Guide From Adjust&DCM recommended by recordtrend.com. And this article belongs to the classification: Internet TV, research report.

Over the past decade, our TV viewing habits have changed dramatically, and cable TV and other traditional TV services are declining. At the same time, streaming media and over the top (OTT) services, as well as a large number of novel and convenient visual media, are rising rapidly. In this context, the picture of mobile marketing is also changing, and forward-looking advertisers have begun to reach new users with the help of online TV (CTV) advertising.

Together with dcmn, we have released the first comprehensive guide to online TV. This guide deeply explores the basic situation of CTV channels, explores relevant market scale, advertising format, orientation selection and attribution methods, and helps developers and marketers master marketing knowledge in CTV ecology.

In this guide, we will:

Explain how mobile advertisers use CTV, a relatively new channel to meet marketing needs;

Analyze the complex CTV ecology, explain the key terms, and introduce the equipment and streaming media platform;

Deeply explore the purchase, orientation and monitoring process of CTV advertising;

Explain the setting method of promotion activities through the example of promotion activity setting with both depth and practicability, so as to provide reference for your marketing strategy;

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