2021 Kwai Tai beauty industry data marketing report From Magnetic engine
The following is the 2021 Kwai Tai beauty industry data marketing report From Magnetic engine recommended by recordtrend.com. And this article belongs to the classification: Life data, research report, network marketing.
Looking back on the whole year 2021, many changes have taken place in the domestic beauty industry.
One of the most striking points may be the rapid rise of a number of cutting-edge domestic beauty brands. These domestic brands have grasped the key nodes of Chinese consumers’ catalyst habits and brand cognition iteration, rapidly laid out in the new media ecology, successfully captured a large number of fans with marketing points such as youth, cost performance and national trend, and established a brand influence that can compete with major international beauty brands in the domestic market.
On the other hand, with the continuous improvement of domestic consumers’ beauty awareness and consumption ability, high-end beauty products are increasingly sought after. Under this trend, how to adapt to the new catalyst habits of Chinese consumers, carry out localized marketing and seize the expanding high-end beauty consumer market has already become one of the topics of many international high-end beauty brands.
As a short video live platform with over 572 million 900 thousand months’ active users, the Kwai Fu has played an important role in the process of the rising of China’s new brands and the localization of international high-end brands.
This report will take you through the user, content and consumption status of the Kwai Mei makeup ecosystem, and how Kwai can help the beauty brand explore new business growth possibilities by expanding the value of the circle, connecting value, operating value and insight value. The four major values of this report are:
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