2021 local search report From BrightLocal
The following is the 2021 local search report From BrightLocal recommended by recordtrend.com. And this article belongs to the classification: Search Engines, research report, network marketing.
According to brightlocal’s latest local search industry survey report, navigation algorithm update, platform replacement and new technology seem to be the most concerned issues of local marketers this year.
Among the 550 marketers engaged in local search engine optimization surveyed, 36% said that responding to algorithm updates was an important concern of their business and customers, and 28% said that voice search was a concern of customers.
However, the most important trend this year seems to be the trend related to “Google my business”. With Google’s update to Google my business, 60% of respondents agreed that the platform had improved over the past year, and only 11% disagreed.
According to half of the marketers surveyed (49%), the page experience update of Google my business will take full effect this summer and is expected to play an important role in Local SEO. However, not everyone is optimistic about the update. About 36% of respondents said that the platform had more bugs in the past year. However, more Marketers (42%) thought that Google my business had not improved than those who agreed (25%).
Google my business optimization is one of the main search engine optimization services at present. 90% of local marketers provide search engine optimization services, which is even more popular than the previous high-value strategy. Keyword research and link construction were once considered the most effective SEO strategies, but in the 2021 survey, only 48% of respondents provided link construction. Content creation is still popular (83%).
Other findings
The most common services: 1. GMB optimization; 2. Content creation; 3. SEO Audit / analysis; 4. Citation construction; 5. Site optimization.
The median salary of local marketers in the United States, Canada and the United Kingdom is $75000.
The average salary of local marketers working in the UK is significantly lower than that in the United States and Canada.
The most important indicators for enterprises are: 1. Local ranking, 2. Google ranking, 3. Telephone.
During the new crown pandemic, 43% of local marketing agencies and freelancers increased their income.
59% of local marketers plan to engage in freelancing in the future.
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