2021 new business blue book From Ali Research Institute

The following is the 2021 new business blue book From Ali Research Institute recommended by recordtrend.com. And this article belongs to the classification: research report, Ali Research Institute.

In the “new business school project” jointly built by the school of economics and management of Tsinghua University and Alibaba group, after 20 months of CO creation, 50 entrepreneurs finally clarified the origin and development of the new business. In the “new business Blue Book 2021” released by the project, the brilliant views of the celebrities are gathered to understand the infinite potential of new business

    1. Behind the economy and epidemic prevention is the huge dividend released by digital infrastructure

In 2021, China’s GDP grew by 18.3% year on year in the first quarter, the fastest growth in 30 years“ During the May Day holiday, China’s total number of trips reached 230 million. During the May Day holiday, the booking volume of rural B & B in Feizhu increased by 220% year on year, and the take out order volume of three days before the May Day holiday increased by the highest in nearly five years.

In sharp contrast, the GDP of the United States increased by about 0.4% year-on-year in the first quarter, while that of the European Union decreased by 0.6%, further dividing the global economic landscape. In terms of epidemic prevention and control, in addition to China, the situation in India, South America and other places is grim, and the speed gap of economic recovery is widening.

Behind the first recovery of the economy is the digital supply and consumption system, as well as the digital epidemic prevention system. In other words, China’s digital infrastructure built in the past 10 years has played an important role in promoting epidemic prevention and control and economic recovery.

    2. The advantages of digital commerce have never been visible to the naked eye like today

In the past 10 years, new businesses have gradually matured and come to the fore in some fields, but they have not become the standard configuration of the whole society. In terms of population, the elderly and children are still outside the digital territory, and “online and offline” are still two incompatible contradictions in many fields. But an epidemic in 2020 has completely changed that.

It should be said that the epidemic has ended the debate on whether it needs to be digitized, and the only problem is “how to do it”.

The epidemic has brought China’s digital society 10 years ahead of schedule. In the first chapter of the blue book, we focus on “one miniature”, “two accelerations” and “three phenomena” of new business“ “A microcosm” refers to double 11, which witnessed the whole process of digital business development in the past 12 years and has become a microcosm of the new business development history“ “Two accelerations” record the acceleration process of the epidemic on China’s digital infrastructure and digital society. Finally, the three trillion level of new business phenomenon indicates that new business has become the standard configuration of China’s economy.

Since the outbreak of the epidemic, the dividend of digital infrastructure, digital society and digital commerce has been perfectly displayed from the resumption of work and production to the recovery of consumption and export, from manufacturing to service industry.

    3. The business logic of supply and demand has been rewritten

In the past 10 years, China’s society has been fully digitized, and digital commerce continues to take the lead in the world. The consumer side takes the lead in digitalization, the market cultivates smarter consumers, and consumer sovereignty rises. On the one hand, relying on big data, enterprises can label and picture the previously fuzzy consumer groups, and better grasp the consumer information and needs; on the other hand, enterprises can make use of big data to improve the quality of consumers; On the other hand, the pursuit of personalized and spontaneous consumer demand is becoming more and more changeable and difficult to grasp.

Accordingly, the supply side also responded positively from two aspects: on the one hand, it should change according to the needs, and meet the needs of consumers efficiently and accurately; On the other hand, we should take the initiative to seek change, actively innovate, forecast and lead the demand. It presents the trend of out agency, new marketing, “new” contribution, new performance and near field. As two levels of consumption, the changes of demand side and supply side are reconstructing the new logic of future business. If an enterprise wants to survive and develop in the changeable and complex new business environment in the future, any planning or change it makes must be based on a deep understanding of the new business logic.

If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.

RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.