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2021 online new product consumption trend report From Cbndata & tmall

The following is the 2021 online new product consumption trend report From Cbndata & tmall recommended by recordtrend.com. And this article belongs to the classification: Consumer research, Electronic Commerce, research report.

In 2021, China’s economy will enter a new stage, business digitization will accelerate, and the proportion of online physical retail has reached 25%, which is still rising. In the process of online, the performance of new products is eye-catching, and the number has doubled year by year in recent years, which has become an important driver driving the growth of the online market.

At the same time, the new generation of consumers are rising, contributing more than 40% of the consumption of new online products. They are willing to taste “new” and personalized consumption attitude, which also further promotes market innovation and new product innovation. As a representative of the online new product release platform, tmall has entered the era of new product e-commerce. The joint brand and consumers are committed to promoting new product R & D to make C2B possible.

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