2021 Research Report on China’s automobile hedging rate From Jdpower & 58 automobile

The following is the 2021 Research Report on China’s automobile hedging rate From Jdpower & 58 automobile recommended by recordtrend.com. And this article belongs to the classification: Automobile industry, research report.

With the intensification of competition in the automobile market and the more rational purchase of cars by consumers, the multiple value of the value preservation rate for the sales of new cars, used cars and various core businesses of automobile enterprises will be further highlighted. For automobile brands, paying attention to and improving the hedging rate is conducive to the upward strategy and rapid development of the brand. In the future, J.D. Power will continue to combine its existing “voice of customers” data with other quantitative information and hedging rate data to help auto enterprises better analyze the influencing factors of hedging rate and formulate effective hedging rate improvement schemes to help auto enterprises realize the common growth of brand and sales.

Used cars: SAIC Volkswagen has the highest transaction volume and dongben guangben has the highest transaction price

The report points out that under the background that China’s auto market has entered the stock era, structural changes have taken place in the consumption circle of the stock market, the proportion of increased and replaced auto purchases in auto consumption has gradually increased, and the demand and activity of second-hand car transactions have been increasing. From the regional level, second-hand car transactions are concentrated in economically developed municipalities directly under the central government and provincial capital cities.

In terms of best-selling models, compact cars and compact SUVs account for a high proportion of used car transactions, 32.1% and 14% respectively. According to the analysis of the report, the main reasons for the popularity of compact models are high market ownership, high cost performance and economy. In addition, the transaction price of medium and large SUVs is higher than that of luxury SUVs and luxury cars, which reflects that with the increasing demand for family cars, medium and large SUVs with spacious space and strong practicability are more popular in the second-hand car market.

From the perspective of manufacturers, the average transaction prices of Japanese manufacturers such as Dongfeng Honda and GAC Honda are relatively high, both exceeding 100000 yuan; SAIC Volkswagen has the highest share of used car transactions, accounting for nearly 10% of the total transaction volume. Independent brand manufacturers still have great room for improvement. Only SAIC GM Wuling and Geely Automobile rank among the top ten in terms of transaction volume.

Value preservation rate: Japan is the leader, luxury brands are eye-catching, and independent brands are upward

The hedging rate is an important index to measure the value of a brand and a model. From the perspective of manufacturer category and country, due to the scarcity of models and high brand premium, the value preservation rate of imported vehicles is higher than that of joint venture and domestic models. Among them, the value preservation rate of Japanese cars is led by absolute advantage, 5.5 percentage points higher than that of German cars in the second place.

Deep into the brand level, the hedging rate of luxury brands is still far ahead, among which Lexus ranks first, with a hedging rate of 68.14%, followed by Porsche and Honda, with a hedging rate of 64.54% and 62.02% respectively. In the list of automobile manufacturers’ hedging rate, Dongfeng Honda ranks first with an obvious advantage of 63.4%, and GAC Honda and GAC Toyota rank second and third respectively. The competition among independent brand manufacturers is relatively anxious. The top three are SAIC GM Wuling, Beijing off-road and Dongfeng Nissan Qichen, with a difference of less than 1%.

In recent years, the comprehensive strength of independent brands has improved significantly, and the gap with joint venture brands has gradually narrowed. Similarly, the upward trend of independent brands is also reflected in the hedging rate. This year’s report shows that the overall hedging rate of independent brands is 45.5%, leading the American and some European families by 0.5 percentage points. Although there is still a big gap between the overall level of independent brands and the leading Japanese and German brands, the value preservation rate of head independent brands is very close to that of the top ten automobile manufacturers. For independent brands, the hedging rate can be used as a strong support for the brand upward strategy. The improvement of the hedging rate will help the upward image of the independent brand more deeply rooted in the hearts of the people, and also accelerate the pace of high-end of the independent brand.

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