2021 Research Report on digital transformation index of Chinese Enterprises From accenture

The following is the 2021 Research Report on digital transformation index of Chinese Enterprises From accenture recommended by recordtrend.com. And this article belongs to the classification: accenture , research report.

Recently, Accenture, an internationally renowned consulting company, released the 2021 Accenture digital transformation index of Chinese enterprises (hereinafter referred to as the report), saying that the digital transformation level of Chinese enterprises has been steadily improved and their sustainable development ability has been continuously enhanced. Among them, the advantages of transformation leading enterprises have been continuously expanded and successfully transformed their digital advantages into revenue advantages, Enterprises have entered a critical period of digital transformation watershed.

The report was jointly completed by Accenture and the national industrial information security development research center under the Ministry of industry and information technology. The research is based on executive research and enterprise evaluation, covering 563 enterprises in nine major industries, including high-tech products, electronic parts and materials, automobile and construction machinery, medical medicine, consumer goods, logistics, traditional retail, chemical building materials and metallurgy.

The way to break the situation: the digital level continues to improve

Accelerating digital transformation and realizing high-quality sustainable development are becoming the consensus of countries, departments and enterprises in various industries. In terms of top-level design, the outline of the 14th five year plan clearly proposes to meet the digital age, activate the potential of data elements, promote the construction of a network power and create new advantages of digital economy. At the same time, the plan also requires to achieve carbon peak by 2030 and carbon neutralization by 2060. Digital transformation and green transformation have become national strategies, effectively stimulating the demand and endogenous driving force for enterprise transformation and upgrading and promoting sustainable business growth.

This trend is fully reflected in the report. Accenture built the Chinese enterprise digital transformation index in 2018. Over the past four years, the average score of the index has increased from 37 to 54. The overall digital level of Chinese enterprises in various industries has improved steadily, and more than half of the journey. Digital industrialization and industrial digitization have achieved initial results. Digital transformation is becoming an important driving force for high-quality and sustainable development of China’s economy.

From the perspective of industry segmentation, the digital transformation of traditional retail, logistics and electronic parts and materials is faster. As several major industries closer to the final market and consumers, under the pressure of epidemic examination and market competition, the past traditional model has been greatly challenged. Improving digital ability and providing differentiated and accurate services have become the way to break the situation.

From the perspective of enterprise segmentation, the leading enterprises in transformation have shown strong resilience under the impact of the epidemic because of their good digital foundation. The proportion has increased significantly to 16%, and their digital advantages over other enterprises have continued to expand to as much as 35%. Leading enterprises have more successfully transformed digital advantages into financial advantages, and the revenue growth gap with other enterprises has expanded from 1.4 times to 3.7 times before the epidemic. The digital transformation of Chinese enterprises is entering a watershed of strong and weak differentiation.

Difficulties in Transformation: there are still cognitive deviations in the digital strategy

Compared with the excellent performance of leading enterprises, the report points out that the satisfaction of non leading enterprises with digitization has decreased significantly. The gap not only has the sense of urgency brought by the demonstration effect of leading enterprises, but also is inseparable from their own transformation difficulties. In order to help Chinese enterprises find pain points and meet difficulties in digital transformation, Accenture conducted in-depth interviews with executives of more than 30 enterprises from March to July 2021, and summarized three major challenges faced by enterprises in the process of digital transformation.

The biggest challenge lies in the absence of strategy and misunderstanding. Some enterprises understand digital transformation as optimizing the IT foundation rather than building a digital base, and are not clear about the direction of digital transformation. Some enterprises fail to fully realize that the core of digital transformation is business transformation. Digital strategy and business development are “two lines and two layers”, and the enterprise development strategy lacks guidance on the direction of digital deployment.

“Once there is a deviation in strategy and understanding, many enterprises’ digital transformation, the first is’ piecemeal ‘, there is no coordination with each other, resulting in a waste of resources. The second is that the value output of the transformation to the business is not obvious, so it is difficult to give full play to the enabling role of the business”, pointed out Zhu Hong, member of Accenture Global Management Committee and chairman of Greater China.

The difficulty of digital capacity-building also restricts some enterprises with weak transformation base. Compatibility problems often occur when repairing on the basis of the original system. It is easy to cause bone breaking losses to the operation and fall into a dilemma. In addition, due to the systematicness of digital transformation, digital investment has a slow effect and a long cycle, which makes it very important to adhere to the long-term principle and maintain the sustainability of digital. However, some enterprises are often eager to see results, and the measurement of transformation value also makes it difficult for some enterprises to invest continuously, which ultimately affects the transformation results.

Leapfrog strategy: seven suggestions for digital transformation

The digitization of Chinese enterprises is advancing steadily, but at the same time, the digital gap between enterprises is gradually widening, and the snowball effect appears. Facing the post epidemic era with both opportunities and challenges, non leading enterprises urgently need to learn from the experience of leaders, clarify the direction of digital transformation, accelerate the process of digital transformation, bravely cross the watershed of transformation, cultivate sustainable development ability and maximize the value of transformation.

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