2021 smart catering digital index report From Microne
The following is the 2021 smart catering digital index report From Microne recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
The main body of the report is divided into three parts: trend, data and knowledge. Based on comprehensive data analysis, it summarizes the implementation scheme of catering digital operation, so as to help catering people understand the industry trend and improve the digital operation ability of catering businesses. The report points out that the informatization and digitization of catering enterprises are an important means and support to improve the competitiveness and operation efficiency of enterprises. China’s catering industry is generally faced with problems such as weak informatization foundation, lack of professionals in the field of digitization, lack of public and private traffic integration ability, and enterprises need to build a set of global digital development model for the future, Drive the improvement of operation efficiency, so as to improve revenue and increase profits.
Focus on catering digitization and outline the global digitization blueprint
The report is written by the world Chinese food Federation, jointly recommended by famous institutions such as red meal network and transcendence Association, and jointly produced by Weimeng smart catering and Hanyuan catering education new catering Research Institute. The report covers a wide range of contents and multiple cases, expounds the new trend of catering digitization in the post epidemic era, provides forward-looking forecasts for practitioners in the catering industry, and outlines the blueprint for the development of catering digitization.
After nearly 30 years of rapid development, China’s catering industry has gradually become mature and standardized. With the increasing digitization of enterprise management, it plays an increasingly important role in helping enterprises make decisions. Taking data as the basis of business decision-making, managing the team with modern enterprise system and supporting the internal operation of the enterprise with advanced processes are the inevitable process for the enterprise to mature.
At present, catering businesses are generally faced with the problems of “three high and one low” of high rent, high labor cost, high cost of food materials and low gross profit, which are inseparable from the upgrading of catering formats. The report focuses on the construction of catering digital system in the era of global traffic, the key to the operation of catering enterprises, the trend of catering industry in the post epidemic era and the value of brands to catering enterprises, and directly hits the core of the upgrading of catering enterprises.
Combined with the challenges and opportunities of private traffic competition, industrial structure diversification and digital upgrading of China’s catering industry in the post epidemic era, the report points out that catering enterprises should integrate global traffic through multi platform CRM system and establish a “three store integration” business model of full-time and global “Hall Food + takeout + mall”, so as to realize comprehensive global operation of public and private traffic, Build an enterprise customer data bank, provide support for business decisions through in-depth insight into full data, establish a brand trusted by consumers and achieve long-term development.
In the post epidemic era, the integrated operation of three stores opened the second growth curve
According to the report, a mature catering enterprise above the average level can barely survive for five months a year. After the epidemic, some catering brands have successfully “returned their blood” through modes such as member mall, member takeout and live delivery. Private domain operation has been regarded as the second curve of survival and growth by catering enterprises. The report is the first in-depth study on the digital transformation and upgrading of catering under the private domain scenario in the industry, and provides methods and practical cases for many catering brands to carry out private domain practice.
According to the data in the report, in the overall consumption of catering members in 2020, the average contribution value of a single member is 418 yuan, the average annual consumption times of a single member is 2.17 times, the average consumption amount of a member table is 192.6 yuan, and the overall satisfaction of members is 94.2%. In addition to being affected by the fluctuation of the epidemic, these data can also help food enterprises better understand the consumption characteristics of private domain members. The report points out that with the growth of age, the businesses loved by members are relatively fixed, and the brand loyalty to catering businesses is also rising. This means that effective private domain operation is the basic plate for the sustainable development of food enterprises.
Combined with the cases in the report, private domain operation is also a sharp weapon for food enterprises to save themselves. The brand “Du Xiaoyue”, which focuses on “Tainan authentic snacks”, sees a new growth path from private domain operation. In February 2020, it launched takeout on the third-party platform, which was controlled by the profit and the platform Commission. In May of the same year, “Du Xiaoyue” took advantage of Weimeng’s online small program takeout to effectively revitalize online and offline members, which was nearly three times higher than using the takeout platform, broke the flow limitation and obtained a new growth space.
According to the statistics of the report, among the typical businesses in the fourth quarter of 2020, although only hall food consumption members accounted for 94%, the number of orders transferred by Hall Food members to take out consumption accounted for 63.88% of the total number of take out orders, and gradually became the main source of take out orders; At the same time, among the orders of various member malls, the orders of Tangshi members accounted for 60.1%. This shows that takeout, mall and other formats are effectively undertaking Hall Food members and have huge transformation space. While prolonging the life cycle value of members, takeout and mall can break the time and space restrictions, reach the customer base that offline stores are difficult to cover, and expand the membership base. The private domain operation of catering enterprises has become a new engine for business growth and an important direction for the upgrading of catering enterprises in the future.
Open up the front, middle and back ends and move towards the digital upgrading of the whole chain
On November 16, 2020, Zuotang Youyuan took advantage of Weimeng smart catering’s “three in one” solution to layout catering retail business and launch small program member mall in addition to the original Hall Food and takeout channels and relying on its own supply chain advantages. The first month sales of the mall exceeded 600000 yuan, opened up a new revenue channel, and gradually maximized the brand advantage. This is a successful case of Weimeng smart catering solution in the report, and also proves the value of catering enterprises to get through the front, middle and back ends.
As Bai Yu, senior vice president of Weimeng group and President of Weimeng smart catering, mentioned at the summit, whoever catches the user will take the initiative. However, if food enterprises want to really “catch users”, they need to integrate the front, middle and back-end integrated private domain system to provide strong operation capability. Combined with many catering brand practice cases that Weimeng smart catering has cooperated with, from drainage and innovation to private domain operation and then to system upgrading, the report summarizes the rich practical experience of cooperative brands in the process of digital upgrading, such as omni-channel drainage, member operation management, “three stores in one” model construction, operation and supply chain management upgrading. Help catering enterprises realize digital upgrading and fine operation from the perspective of cognition.
The report believes that the catering industry has entered the era of standardization and low profit, and fine operation and fine cost management will become the competitive advantage of catering enterprises. At the front end, catering enterprises should establish a global traffic operation system, establish a digital system integrating Hall Food members, member takeout and member mall, connect the public domain traffic of the platform and integrate the main private domain contacts, so as to effectively balance the operation of public domain traffic and private domain traffic. At the back end, through similar EBC (enterprise business capability) systems such as “cost housekeeper”, a scientific cost control system of supply chain management, product standardization management and personnel management is established from the perspective of procurement management.
In November 2020, based on the chain procurement information management, store purchase, sales and inventory management and headquarters centralized purchase, distribution, supply and processing management provided by the cost housekeeper solution of Weimeng smart catering, Tibetan charcoal roast meat realized the reasonable control of the materials used in each store, and recovered 7000 yuan of “food material waste” for 6 stores in the same month. In addition, through the intelligent ordering algorithm provided by the cost steward, it further reduces the supply chain cost, improves the rationality of ordering planning by nearly 30% compared with that before cooperation, and quickly and efficiently solves the loss problem of stores in many aspects.
The post epidemic era has not only brought more uncertainty and complexity, but also a window period to promote internal change and efficiency improvement. Digital transformation has become the choice of catering enterprises. On the core issues such as the necessity of transformation, the path of transformation and how to build a catering digital system in the era of global traffic, the heavy release of the report will help domestic chain catering enterprises more easily learn from the best practices and successful experiences of other brands, obtain the inspiration of digital transformation from the perspective of experts, and reduce the trial and error cost of the whole industry “Three stores in one, private operation” realizes the breakthrough of business model and establishes a new sustainable and healthy development model, which is of far-reaching significance to promote the digital process of catering industry.
If you want to get the full report, you can contact us by leaving us the comment. If you think the information here might be helpful to others, please actively share it. If you want others to see your attitude towards this report, please actively comment and discuss it. Please stay tuned to us, we will keep updating as much as possible to record future development trends.
RecordTrend.com is a website that focuses on future technologies, markets and user trends. We are responsible for collecting the latest research data, authority data, industry research and analysis reports. We are committed to becoming a data and report sharing platform for professionals and decision makers. We look forward to working with you to record the development trends of today’s economy, technology, industrial chain and business model.Welcome to follow, comment and bookmark us, and hope to share the future with you, and look forward to your success with our help.
