Survey report of Singapore Internet TV From Unruly
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The following is the Survey report of Singapore Internet TV From Unruly recommended by recordtrend.com. And this article belongs to the classification: research report, Network video.
According to a study by unruly, almost 43% of consumers in Singapore have tried a new ad supported streaming service since the popularity of covid-19, and 81% of them will continue to do so.
The use of CTV in Singapore is on the rise. Previous research by unruly has shown that 43% of consumers in Singapore have spent more time watching CTV since the beginning of hubris.
Due to many people’s financial worries, 77% of Singaporean consumers plan to reduce their payments for TV services: 34% plan to switch to free advertising supported services; 33% plan to reduce the amount of paid streaming; and 29% plan to cancel their cable TV.
The acceptance of advertising support services is consistent with other markets in the Asia Pacific region. An IAS study shows that most consumers in Indonesia and Australia are willing to watch ads in exchange for free streaming video.
Other major findings from a study of 512 Singaporean consumers in September 2020 include:
Currently, 87% of Singapore’s population has access to CTV content through various devices, of which 42% have three or more devices;
77% of Singaporeans would rather watch TV programs with advertisements for free than pay for the experience without advertisements;
37% said the number and / or quality of advertising was the key to deciding to continue using advertising support services.
More targeted targeting and more personalized means that CTV advertising performs better than the average of Singapore TV in key indicators. Compared with ordinary TV viewers in Singapore, CTV users are more likely to take some actions:
13% more likely to introduce brands to friends;
The possibility of purchasing products increased by 14%;
6% more likely to visit stores or websites;
7% more likely to search for brands;
9% more likely to improve brand perception.
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