2021 variety webcast performance and user analysis report From Cloud data
The following is the 2021 variety webcast performance and user analysis report From Cloud data recommended by recordtrend.com. And this article belongs to the classification: Film and television box office data, User Research, research report.
List: in 2021, 979 million positive films of “Meng detective case” were effectively broadcast, accounting for 5.44% of the market, leading the comprehensive online market; “Ace to ace Season 6” has been effectively broadcast for 2.007 billion, accounting for 12.96% of the market, ranking first in Taiwan’s comprehensive list.
The whole network: in 2021, the total number of positive films of the whole network variety show was 32.2 billion, a year-on-year decrease of 14%; The market share of online variety shows has risen steadily. In 2021, the effective broadcasting of online variety shows accounted for 55%, 3 percentage points higher than that in 2020.
Platform: iqiyi and Tencent video market accounted for 68%, still maintaining the leading edge, and the gap between the two platforms was narrowed.
Shangxin: 267 variety shows (excluding derivatives) were broadcast in the new season in 2021, with a year-on-year increase of 27; Aiteng has launched more than 90, Youku 74 and mango TV 55.
Scheduling: in 2021, iqiyi and Tencent video solo variety show similar performances, half of which are broadcast alone, with about 50 new films and 4 billion positive films; The proportion of new volume and effective broadcasting in Youku solo variety show remained at about 50%, which remained stable compared with 2020; The proportion of new and effective broadcasting in mango TV solo variety shows is close to 100%.
Type: in 2021, the new season broadcast variety shows a trend of vertical and fine differentiation, with the transformation of old variety content one after another, and the innovation and change of evergreen content such as games, music, emotion, reasoning, comedy and language; Virtual idol 2060, Guochao culture dance millennium and other new integrations closely follow the hot spots of the times, multi-dimensional mining of market segments and breaking the situation.
The popularity of the whole public opinion: “brother department and sister Department” competition program ranks first in the popularity of new and old variety shows.
Douban: in 2021, the new integration of drama, classical dance and traditional culture will lead the new generation of national popularity. Douban scored about 9 points in drama new life, dance millennium and China in classics.
User portrait: in 2021, the average age of the new season broadcast solo variety show users on all platforms is 26.1-28.3 years old, and the proportion of women is about 60%.
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