2021 white paper on digital transformation roadmap of state-owned automobile enterprises version 1.0 From China automobile Center
The following is the 2021 white paper on digital transformation roadmap of state-owned automobile enterprises version 1.0 From China automobile Center recommended by recordtrend.com. And this article belongs to the classification: Automobile industry, research report.
The white paper expounds the background of digital transformation in the automotive industry from four aspects: policy, economy, society and technology, analyzes the necessity and urgency of digital transformation driven by agile R & D, user personalized needs, online marketing and cross-border integration, and deeply explores the current situation and difficulties of digital transformation of state-owned enterprises, This paper puts forward phased transformation objectives, transformation focus and mode path of core business areas with reference value for the digital transformation of state-owned automobile enterprises, and takes Tesla as a typical case to provide reference for the digital transformation of state-owned automobile enterprises.
Under the new situation, the value chain of automobile industry presents the development trend of “intelligent manufacturing + service” integration. This white paper summarizes the development vision of digital transformation of state-owned automobile enterprises as “transformation to travel service provider” and “realizing the definition of automobile by ‘software”, and describes in detail the transformation focus in terms of product, R & D, production, marketing, after-sales, travel and industrial ecology, It can meet the transformation demands of users for different value chain links of the automobile industry.
It is hoped that the release of this white paper can provide a certain degree of reference for the digital transformation process of industrial enterprises, help the high-quality development of the automobile industry and promote the construction of an automobile power. At the same time, any unit and individual are welcome to put forward valuable opinions on the contents of this white paper and jointly participate in the continuous updating of the white paper in the future.
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