The marketing trend in the consumer field is digitalization, privatization and direct selling From Cheng Huayi, CEO of Chizhong Technology

The following is the The marketing trend in the consumer field is digitalization, privatization and direct selling From Cheng Huayi, CEO of Chizhong Technology recommended by recordtrend.com. And this article belongs to the classification: Technology marketing, Mobile marketing, Industry information.

Another “encounter” with Cheng Huayi was in the media interview of Amazon cloud technology smart Lake warehouse press conference. His identity is already the CEO of Chizhong technology. The company focuses on the capitalization of consumer data and provides marketing cloud platform products and services.

Many multimedia peers are asking about Cheng Huayi’s experience in Ali, but his more “gorgeous” professional identity is actually the CTO of Yi media, one of the four giants of advertising network platform. Ali’s short experience is only a conventional way of M & A transactions in the industry. In fact, in terms of professionalism, Cheng Huayi’s influence in the field of marketing technology is much greater than Ali’s background in this short period.

After Yi media merged into Ali, Cheng Huayi realized financial freedom. He keenly found that when the demographic dividend and Internet traffic dividend decreased sharply, enterprises were undergoing the transformation of digitization, privatization and direct selling, which just promoted the market development of Martech products. He set his future direction to provide corresponding products and services around brand enterprises. In an interview with the media, he said, “this matter is of value to the market and the industry. Yi media is also developing and changing in this direction in the later stage, but Yi media has been acquired before the transformation is completed, so I want to continue this thing.” Based on this, Cheng Huayi founded chizhuo technology in 2016.

Cheng Huayi, who graduated from Tsinghua University majoring in computer science and technology and obtained a master’s degree in computer science from Georgia Institute of technology, worked as a chief engineer on eBay and paypal and participated in the formulation of vision and strategy related to technology, “work in the future, The thinking habit of “think in the future” is the professional quality he must have.

In the following years, RTB and DSP in the field of programmed advertising surged. Finally, Yi media became associated with ALI.

Cheng Huayi’s entry into the CDP field is not surprising. As a domestic expert who knows both technology and marketing, Cheng Huayi’s ease and forward-looking thinking in the field of marketing technology are highly valued by capital.

Infiltrated the field of marketing technology for many years. Cheng Huayi believes that under the digital trend, marketing is already data-driven rather than creative or process driven. And we should really take consumers as the center, focus on consumer access and touch, and strengthen personalized operation ability.

In view of these trends and pain points, Cheng Huayi’s solution is to build an underlying data platform based on Amazon cloud technology products. Including data engine, Bi engine, AI engine, algorithm engine, etc. Middle level consumer centered CDP data analysis and CRM customer management to solve how to track and reach users in their life cycle. The upper layer is marketing automation to solve the personalized operation of different people, scenes and times.

Cheng Huayi believes that in the future, the trend of consumer goods and consumer service enterprises may be digitization, privatization and direct selling in the next ten years“ I need to have consumers, their traffic, their entrance and their consumption outlet, so that I can really be data-driven and personalized. Otherwise, I can’t master them and how to sell them“

Since its establishment in 2016, Chiyu technology has been in-depth cooperation with Amazon cloud technology. Turning to the value brought by the cooperation with Amazon cloud technology, Cheng Huayi said that the first is the “smart Lake warehouse” architecture of Amazon cloud technology to help customers quickly and safely realize data capitalization. The second is high-performance and cost-effective data calculation and analysis to help customers find solutions. The third is the rapid innovation of high-performance business scenarios“ By cooperating with Amazon cloud technology and using the high-performance and agile elastic structure to call on demand, we can flexibly respond to the greater needs of consumers. Out of the box, we can do machine learning, personalized recommendation, turn the needs of enterprises into products and realize rapid innovation“

At present, CDP industry is in a period of barbaric development with good and bad people mixed up. Cheng Huayi believes that on the one hand, the threshold of CDP industry is the understanding of data, and the data processing capacity is very important. If the data platform is not stable, it will be very difficult to really build CDP. The other is the understanding of marketing environment“ CDP is essentially to be used in the end, rather than just stacking the data as a consumer’s data center. It’s useless to just put it there. Application scenarios across the entire marketing link, including media scenarios, self owned positions, CRM scenarios or shopping guide scenarios. For such a long link from media to sales, at least some parts need to be deeply understood and truly productized“ More reading: Chizhong technology creates a complete marketing closed loop based on the “smart Lake warehouse” architecture of Amazon cloud technology. Amazon cloud technology launches the “smart Lake warehouse” architecture and adds nearly 40 related services and features in China in half a year. FTChinese: go to Singapore to carry out consumer data research Amdocs: the gold mine of consumer data, cloud giants and 10 security measures to protect consumer data Debate and analysis think tank: 2019 Chinese enterprise private domain data and DMP / CDP white paper (with download) CDP: 2020 China supply chain report Martech paradigm change: CDP business value white paper (with download) data Deadlock: marketers do not make effective use of consumer data, consumer data is all Amazon financial report: Q2 net sales reached US $113.1 billion in 2021, Amazon cloud technology revenue Over US $14.8 billion, up 37% year-on-year. Amazon transcribe, a voice recognition service of Amazon cloud technology, launched real-time streaming transcription in China. Capgemini China strengthened cooperation with Amazon cloud technology, and Amazon cloud technology launched Amazon EBS io2 block express storage volume

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