2021 online advertising industry report From accenture

The following is the 2021 online advertising industry report From accenture recommended by recordtrend.com. And this article belongs to the classification: accenture , research report, network marketing.

11 things advertising sales executives need to do now:

Rethink trust

1. Create a plan to analyze current unauthenticated users and model their behavior and demographic characteristics when cookies still exist.

2. Build the trust of advertising buyers in measuring and reporting indicators. Look for solutions or partnerships that may improve established.

3. By carefully considering the needs of users, establish the correct information, image and journey in the product, and integrate trust into the customer experience.

4. Establish and prioritize a list of value exchanges that can be made with customers to ensure that customers receive an attractive return from certification.

Address the challenges faced by salespeople

1. Considering the adoption and popularity of virtual tools, create a list to explain the significance of face-to-face communication with customers.

2. Identify the amazing benefits of working from home interactions and incorporate them into the employee experience.

3. Review the training and skills development plan to ensure that it includes the skills required in today’s environment. Pay special attention to the new skills required for virtual sales tools and emerging technologies.

4. Assess the team’s flexibility across dynamic market segments and channels, and develop cross training plans. Identify collaboration gaps between teams and work to close them.

Rethink sales tools

1. Evaluate Data-Driven Insights across teams and leverage customer or product data to enhance new opportunities to interact with buyers.

2. Subdivide buyers from multiple dimensions, including category, scale and behavior. Determine the purchase itinerary for each segment and ensure that each experience is appropriate to the needs.

3. Establish a list of emerging channels and forms and determine the correct method for each channel for the company. Think about how to stay ahead of the competition as these technologies mature.

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