2021 white paper on industry development trend of China’s freshly ground coffee market From Yi Guan

The following is the 2021 white paper on industry development trend of China’s freshly ground coffee market From Yi Guan recommended by recordtrend.com. And this article belongs to the classification: Yi Guan, research report.

Recently, Analysys analysis released the 2021 white paper on the industry development trend of China’s freshly ground coffee market (hereinafter referred to as the “white paper”), which summarizes the current industry development trend of China’s freshly ground coffee market from many aspects such as market demand and consumer groups.

From the perspective of the global coffee market, China’s coffee market is still in its early stage. In terms of the per capita coffee consumption of major countries in the world in 2020, China’s per capita coffee consumption is only 9 cups / year, while the average of major countries in the world is more than 500 cups. Both consumption and per capita consumption have great growth potential; Analysys analysis data show that the overall retail scale of China’s coffee market is about 82 billion yuan in 2020 and is expected to reach nearly 219 billion yuan in 2025.

In terms of trend, China’s freshly ground coffee market presents two core trends of “parity” and “beverage”; Among the cost-effective brands, Analysys judges that luckin, manner and nowwa will most likely become the “new triple pole of cheap freshly ground coffee (LMN)”.

From the perspective of consumers, the mainstream consumers of freshly ground coffee in China are concentrated in tier 1-2 cities aged 20-35, and there is a certain threshold for the income level of consumers; With the expansion of consumer groups, demand scenarios are gradually diversified (such as refreshing, dining, social needs, sense of life ceremony, etc.), and consumer categories are also increasing (such as American style, milk coffee, other creative coffee, etc.).

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