2022 China automotive intelligent function module series research – voice interaction From Yiou think tank

The following is the 2022 China automotive intelligent function module series research – voice interaction From Yiou think tank recommended by recordtrend.com. And this article belongs to the classification: Smart car, research report.

EU billion think tank officially released the report “2022 China automotive intelligent function module series research – Voice Interaction”, which focuses on the application of voice interaction in the automotive field. The report analyzes the technical principles, market status and benchmarking enterprises of China’s voice interactive vehicle end applications in all aspects, and conducts multi-dimensional research and interpretation on the products of current mainstream suppliers and OEMs.

The market scale continues to grow, and the industrial boundary tends to be blurred

China’s voice interactive car end application market is showing a diversified development trend. Local + cloud, ASR, NLP, TTS, diversified content and service ecology are continuously and rapidly upgraded. According to the estimation of EU billion think tank, the market scale of voice passenger car interactive terminal applications in China in 2021 will be 2.22 billion yuan, which is expected to reach 2.51 billion yuan in 2022, and the compound growth rate from 2019 to 2022 will reach 20.8%.

China’s voice interactive car end application industry chain can be divided into upstream: data / corpus / annotation suppliers, voice chip / module suppliers, cloud service and architecture suppliers and car enterprises; Midstream: voice processing engine and application suppliers, platform service and integration suppliers and downstream automobile enterprises.

With the development of intelligent and differentiated voice delivery products, products and businesses among different suppliers have gradually intersected, and the traditional top-down single supply relationship has gradually changed into a relationship of cooperation and co construction. As the downstream and demander of the industrial chain, automobile enterprises also play the role of supplier in the process of self-development.

Intelligent voice processing engine and application suppliers are located in the middle of the industrial chain. As the upstream demander, their business scope is gradually extended upward; As the downstream supplier, the cooperation mode gradually deepens. In the process of the business development of enterprises in the middle reaches of the industrial chain extending upward and deepening downward, the boundaries of the upstream, middle and downstream of the industrial chain tend to be blurred, and the industrial competition structure is being restructured.

New forces of car making hold “self-development” and traditional car enterprises hold high “cost performance”

For the understanding and development mode of voice interaction function, the new forces of car manufacturing and traditional car enterprises have different considerations and decision-making directions.

For the new forces of car making, voice interactive products are an important tool for them to build brand differentiation. The self-developed framework can help the OEMs customize various functions more flexibly, have the openness not subject to suppliers, and achieve long-term sustainable development.

For traditional car companies, the differentiation and intelligence of voice interactive products are not the key factors to attract users. Therefore, the general scheme with relatively high cost performance and low investment is the preferred development direction. For example, the voice platform with complete R & D system and configurable capability provided by Botai car networking can provide a more open, diversified and customized voice interaction solution for traditional car enterprises. The weakness of traditional auto companies in software R & D can also be made up through platform services.

Industry giants hold “technology” as the shield, and emerging enterprises hold “cost performance and customization” as the spear

There are a large number of intelligent AI technology enterprises with fierce competition. There are industry giants who have been deeply involved in vehicle voice interaction for many years, and also industry rookies who have emerged with the wave of automotive intelligent development.

For iFLYTEK, Spitz, yunzhisheng and other industry giants, their customers cover a wide range. The industry’s first-class product technology level and broad business coverage are the “shield” for them to occupy and maintain a high market share. But because of this, the high market share and huge customer volume make it impossible to provide all highly customized solutions.

For the industry rookies in the voice interactive vehicle end application market, the price advantage of products and highly customized solutions have become the key factors for them to attract customers in a short time, and also the “spear” for them to challenge the industry giants.

Internet enterprises start the platform competition around users and traffic

Compared with mainframe manufacturers and intelligent AI voice companies, Internet technology enterprises led by bat have more user data and traffic, better understand user habits, and break into the application market of voice interaction on the vehicle side with their very perfect ecological applications and complete chain services.

Zebra, which took the lead in the layout, has built its own technical framework by leveraging the full line of idst voice resources of aridamo Institute, and has introduced such suppliers as Spitzer and iFLYTEK, which has formed a generation gap advantage with other Internet technology enterprises.

Baidu launched the dueros open platform and intelligent vehicle solutions to solve the problems of inaccurate recognition, intelligent response and inconvenient operation in the vehicle end voice interaction solutions. At the same time, Baidu has also created a super low-power far-field Honghu voice chip specially designed for in car voice interaction scenarios to realize the layout scheme of software and hardware integration.

As the latest start among the three bat companies, Tencent, based on the voice capability of its intelligent platform, the strong attraction of on-board wechat and the mode of bundling sales, is still the object of cooperation for car companies. At present, the wechat on-board version has been adapted before the car leaves the factory, while the unadapted models do not support separate downloading and installation.

The competition in the vehicle intelligent voice market, on the one hand, is a technology war with intelligent AI voice technology companies as the main participants, focusing on big data processing and learning capabilities; On the other hand, with bat and other Internet technology enterprises as the main participants, there is a platform dispute around ecology, users and applications.

The voice interactive vehicle end application industry continues to develop in a diversified manner, and the enterprise ushers in a “wind tunnel” for development

At present, the voice interaction business has high requirements for function update and iteration, and the development mode of OEMs and suppliers is more open and diverse. Therefore, the traditional single project supply relationship between vehicle enterprises and suppliers is not applicable to the current voice interaction business. Instead, the new cooperation mode requires long-term strategic cooperation between suppliers and automobile enterprises.

For OEMs, under the background of the development of automobile intelligence, they should quickly seize the golden period of voice interaction and create the core competitiveness of their products; At the same time, the business development model that has been tested by the market is copied and emulated to greatly shorten the development cycle.

For suppliers, it is the best time to expand market share. While improving their underlying technology, suppliers need to provide customized and cost-effective solutions for customers of different levels, and strive to form a good degree of cooperation with the OEMs, so as to achieve a long-term strategic partnership.

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