2022 consumption journey exploration report From GutCheck

The following is the 2022 consumption journey exploration report From GutCheck recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Online shopping.

The overall satisfaction of consumers with their shopping trip this year is very high.

All consumers who buy technology products show high satisfaction, and the brand can maintain this positive experience through targeted strategies.

1. Smart TV buyers want to get a simple shopping experience, so the optimized SEO strategy helps them learn and narrow the range of choices.

2. For smart TV buyers, brands with high recognition have more advantages, so popularity is the key, but product quality and screen size are also prominent attributes, which will catch the attention of buyers.

In order to resonate with tablet technology buyers, alternative strategies will be more effective.

Given their different needs and preferences, brands can achieve greater success through strategies that optimize online experiences and unique value propositions.

1. Tablet buyers will end up in apple Com or amazon COM, so these brands have unique advantages.

2. During the pandemic, the demand for online learning using new tablets exceeded that of E-reading.

3. Almost all tablet buyers pay attention to the delivery service of tablet computer providers, so completing the last mile of the purchase journey correctly will improve loyalty and satisfaction.

Like tablet buyers, wearable consumers also have different needs and preferences and need targeted strategies.

Wearable device audiences are the consumers who are most proficient in mobile devices, but they are still likely to turn to their personal networks to obtain more specific information about products.

1. Wearable device buyers are the least likely to purchase in physical stores, and they are more likely to purchase through applications. Therefore, mobile optimization experience is the key.

2. Wearable device audiences have high interest in fitness related functions, and they are looking for high-quality products.

3. Like tablet buyers, the last mile of the journey is the key to satisfaction and loyalty, because waiting is the biggest pain point for these consumers.

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