2022 social networking and content marketing trends in China From Miaozhen Systems
The following is the 2022 social networking and content marketing trends in China From Miaozhen Systems recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing.
In 2021, the average daily use time of Chinese Internet users’ app is up to 5.1 hours, and social media is booming. Internet styles such as “just play” and magic songs such as “Happy Planet” brainwashed many netizens. In the middle of the year, the Internet information office carried out “Qinglang action” to rectify the network chaos and “cool” the abnormal rice circle culture; The rainstorm in Henan in July affected the whole country, and the whole people gathered together to help the disaster areas online and offline; In October, Liu Yexi was born with millions of fans overnight, witnessing the rise of virtual idol 3.0 (super realistic digital man) in the first year of “meta universe”.
The media side is also continuing to explore new transformation modes: xiaohongshu returns to the nature of the community and implements the “integration of number stores”; Trembling tiktok tiktok is fully open to interested businesses, and the jitter store is open to all categories of businesses. Station B of “power generation for love” has also opened live broadcasting with goods
The cross domain purchase brought by planting grass has become a reality. How can brands continue to pursue the unity of quality and efficiency? What is the important focus of brand owners behind the continuous growth of social marketing investment? Under the symbiotic pattern of text, graphics, audio and video, how can categories and forms be better arranged and combined? Is the real attitude of advertisers optimistic about the hot meta universe marketing?
On the day of the sharing meeting, Wang Jia, senior director of social media marketing solutions of second hand system, will interpret the core contents of the two IP reports. The following are the main contents of the interpretation part of the report 2022 China’s social and content marketing trends:
Overall trend of social marketing growth in 2022
Key points of brand owner’s socialized marketing investment in 2022
Correlation analysis of grass planting paradigm and category of mainstream grass planting platform
Analysis of mainstream media platform attributes and user characteristics and suggestions on the content of brand official account
Knowledge networks are emerging, and the platform layout is ecological in the knowledge field
In the first year of yuancosmos, the brand tried the “NFT + X” marketing model
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