2022 streaming media report From Fandom

The following is the 2022 streaming media report From Fandom recommended by recordtrend.com. And this article belongs to the classification: research report, network marketing, Network video.

1. Streaming media services must rely on genre advantages and value-added to retain fans

On average, each user subscribes to five streaming media services

78% of consumers will consider canceling subscription services they do not actively use.

If there is interesting content, 45% of consumers are willing to subscribe to a variety of streaming media services.

But 70% of consumers are frustrated by how many subscriptions they need to watch their favorite entertainment programs.

If streaming media services provide entertainment content such as exclusive access and behind the scenes content, as well as goods and collections, 73% of consumers believe that the service fee is reasonable.

32% of fans are looking for game subscription service packs.

62% of consumers said that type is the key differentiation factor, and Disney + is recognized as the leader so far.

74% of consumers constantly evaluate the service to see if they want to continue subscribing.

2. Studios must rethink the cinema experience to distinguish it from the growing trend of home viewing

80% of fans have returned to the cinema or are satisfied with watching in the cinema.

But 74% of consumers are willing to wait until part of their subscription program before watching movies for free.

78% of consumers are willing to accept rewards and then go to the theater.

39% of consumers prefer to watch movies at home.

Compared with the theater, 74% of consumers strive to make new works at home.

3. The brand must serve super fans off the screen to improve brand loyalty and popularity

Create an immersive experience for fans to improve loyalty

19% of consumers do not have strong loyalty to streaming media services because audience behavior is driven by content, not loyalty.

53% of consumers are looking for more ways to participate in their entertainment content than just watching them.

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