2022 tiktok, electricity supplier, national food, beverage consumption insight Report From Massive arithmetic

The following is the 2022 tiktok, electricity supplier, national food, beverage consumption insight Report From Massive arithmetic recommended by recordtrend.com. And this article belongs to the classification: research report, Webcast, network marketing.

01. Domestic food and beverage consumption continues to rise

In the tiktok brand development process, the voice business is playing the role of “incubator” and “accelerator”, helping to create new brands and time-honored brands, and constantly enhance the market competitiveness.

2021; The share of tiktok’s electronic business platform is 89%. In the tiktok business turnover of over billion brand, the proportion of domestic brands accounted for 8. The proportion of the live broadcast of the tiktok brand of the commercial supplier increased by 33% compared with the same period last year, and the self broadcasting sales volume increased by 784% over the same period last year.

Tiktok is an important area of brand growth and prosperity of Chinese consumers. In 2021, sales of domestic products in tiktok, electricity, domestic food and beverage industry increased rapidly, rising 547%. The number of live broadcast of tiktok electricity products increased by 105% compared with the same period last year, while the number of live users increased by 217% compared with the same period last year, and the number of live broadcast increased by 232%. In the second half of 2021, the volume of related content released by the shaking platform tiktok food and beverage increased by 378% compared to the same period last year, and the volume of the broadcast increased by 324% over the same period last year. At the end of 2021, the number of interested users of domestic food and beverage increased by 142% year-on-year.

Tiktok continues to help the development of domestic food and beverage on the platform. In 2021, the voice and electricity supplier helped develop the brand of food and beverage tiktok, based on the interest of the electric business, and launched a series of flexible and interesting activities, which helped sustain the brand development. At the same time, it launched a number of supportive policies to help more high-quality domestic food and beverage brands grow vigorously.

02. The demand of food and beverage consumers is rich and diverse

Consumption behavior: rich and diversified demand preferences

Tiktok users’ diverse needs are evident in the field of food and beverage. According to the data of China’s new brand development research in 2021, health, delicious, tasty, convenient, social and emotional needs can become an important factor for their choice of products.

Consumption attitude: rational consumption and support for domestic products

On the one hand, with the continuous expansion of the consumer market, the intergenerational change of consumer groups, and the new consumption scenes brought by technology and brand innovation, all kinds of high-quality, high-value, personalized and cost-effective domestic brands have entered consumers’ choice. The new generation of consumers have more trust in domestic products; On the other hand, the new generation of consumers’ love for domestic products is also “pragmatic and rational”. Cheap price is no longer the most important driving factor for Chinese consumers to buy domestic goods. The impression of reliable quality of domestic goods has been deeply rooted in the minds of Chinese consumers.

After 80 users, female users are the main force of the tiktok electricity supplier.

In 2021 tiktok tiktok praised the number of users interested in the video shopping with domestic food and beverage shopping cart, and reached a peak in August, where the “818 of the new wave of noise was the best.” at the end of 2021, the interest in domestic food and beverage increased by 142% over the same period. From the distribution of portraits of consumers in tiktok, electricity suppliers, Chinese food and beverage groups, the preference of women groups for domestic food and beverages is significantly higher than that of men. Another 18-40 year old users account for 75% of the total number of consumers who consume tiktok, electricity, and domestic food and beverage, while the preference of 24-30 year old group is significantly higher than other age groups. In addition, consumers in first tier, new first tier and second tier cities have stronger preferences.

From the perspective of food and beverage product preference, female consumers pay more attention to the health attributes of food and beverage products. Products with the concepts of low calorie, low fat, low sugar and tonic will win the hearts of female consumers. Women and young consumers also pay more attention to new products and concepts in the field of food and beverage. Taking plant protein products in line with the recent concept of health as an example, young consumers and female consumers have stronger preferences. Young consumers who are used to fast-paced life prefer to enjoy products quickly and conveniently. For the new generation of consumers, in addition to health and convenience, whether the products are green and sustainable is also a topic they will pay attention to.

03. Domestic food and beverage brands grow with interest in e-commerce

Tiktok electricity supplier, Chinese food and beverage favored by consumers

With the improvement of domestic consumers’ purchasing power and the change of shopping decision weight, domestic brands have been favored by more consumers. After receiving positive feedback from consumers, various domestic food and beverage brands have created more consumer products suitable for the local market through new products, new tastes and quality upgrading suitable for Chinese consumers. According to the annual inventory of jitter, the annual brand list of food and beverage tiktok TOP10 in 2021 is all national brand.

Tiktok, a fast growing supplier of food and beverage brands, cannot do without the rich content and creations of creators and brands.

In the second half of 2021, the volume of related content released by the shaking platform tiktok food and beverage increased by 378% compared to the same period last year, and the volume of the broadcast increased by 324% over the same period last year. Condiments / jam / salad, instant food / refrigerated food and other categories are the most favorite content for users. From the perspective of increasing attention, the domestic food and beverage related content categories with the fastest year-on-year increase in the second half of 2021 are ice cream, tonic powder, light food and simple meals, baking raw materials / accessories, dried bean products / dried vegetables and other emerging categories. The broadcast volume of relevant contents of the above five categories of domestic products increased by more than 1000% year-on-year in the second half of 2021.

The master and master brand of food and beverage is the main force of content creation. From Chen San GG, rainbow couple, Zheng Jianpeng Yan Zhen couple, Luo Yonghao and other people, to the flagship store of good quality shop, Yili, three squirrels, Huiyuan and other brands, all contribute to the vigorous development of tiktok Chinese food and beverage.

Dried tofu, tiktok, and other brands of domestic food and beverage brands increased rapidly. In the second half of 2021, the brand of cheese / dairy products increased by 240% over the same period last year, and the brand of coffee brands increased by 284% compared with the same period last year. The brand of dried bean curd / dried vegetables increased by 294% compared with the same period last year, and the brand of candy snacks / jelly / pudding increased by 312%, and the brand of Chinese food and Chinese brands increased by 767% compared with the same period last year. Domestic brands of light food and simple meals increased by 1700% year-on-year;

In recent years, the tiktok brand has learned more about consumers through the jitter business platform, and has further promoted its own innovation. Whether it is to continuously improve the quality to match the consumption upgrading needs of Chinese consumers, adapt to various segments of the population from the product function, or “open the pattern” to meet the increasingly diversified consumer preferences, domestic food and beverage brands are constantly pushing through the old and bringing forth the new to provide better experience products for Chinese consumers. In 2021, the TOP10 tiktok list of food and beverage products was all made in China.

Tiktok supports new and old brands, Huan Xin

On the tiktok electronic business platform, various brands of domestic products have found their own development space. Such as adopting a cow, a peach sister in the middle of Sichuan, and Wang Xiaolu, these new brands of domestic products have gained rapid growth by their own products and marketing innovation ability, and have successfully entered the TOP10 tiktok brand of food and beverage brands. But the brands with high national reputation, such as three pine squirrels, Huiyuan, Yili and Mengniu, have also been continuously enjoying the consumers’ love by the insight of consumers. China’s time-honored time-honored brand tiktok has also been continuously excited by the Chinese consumers. In 2021, tiktok entered the TOP5 brand of the old brand of the electric shock.

Local domestic food brands become “place of origin business card”

The rise of domestic food and beverage products and brands has also driven the healthy development of commercial ecology in the producing areas of agricultural products. Domestic food and beverage products directly connect the origin with consumers, increase the interaction between brands and consumers, give the brand more room for development, and enable the origin producers to obtain more business opportunities.

Whether Fujian jerky tiktok, Hunan bamboo shoots, Guangdong seafood, or raisins in Xinjiang, beef jerky in Inner Mongolia, have earned the “face to face” opportunity with consumers through the electric shock platform. Tiktok, a product that has been sold only as a product of local origin and local special snack, can create new brands with reputation and market, and produce healthier business environment and produce more high-quality products.

Besides delicacy, regional cuisine has always been popular among users of tiktok food and beverages. Tiktok powder, Sichuan bowl bowl chicken, Hunan rice noodles, Xi’an rice cake and Jiangnan’s beloved Youth League have met the lovers of the whole country on the platform of the Guangxi electric noise.

04, trembling electricity providers to protect a number of initiatives tiktok brand healthy development

Jitter business continues to increase support for the national food brand, landing a number of brand support measures to help develop the brand of tiktok food.

In 2021, tiktok business was further developed rapidly, focusing on improving after-sales service, and guided by the establishment of business service assessment standards and other measures to guide businesses to do well in customer service.

With the further protection of consumers’ rights and interests, more and more consumers are beginning to recognize and buy tiktok. The jitter will benefit from the platform’s high-quality content, create an interest shopping atmosphere, enlarge the characteristics of short videos and live broadcast, and let more brands of domestic goods enter the consumer’s perspective to meet the needs of mass shopping.

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