2022 white paper on home appliances and 3C products going to sea From Meta
The following is the 2022 white paper on home appliances and 3C products going to sea From Meta recommended by recordtrend.com. And this article belongs to the classification: Home appliance industry, research report.
In the past two years, due to the surge in demand for telecommuting and home entertainment during the epidemic, consumer electronic products have achieved steady growth worldwide. Chinese consumer electronics brands also take this opportunity to accelerate their spread to the world through increasingly mature global distribution channels.
Opportunities and challenges coexist on the way to sea for Chinese consumer electronics brands. On the one hand, the outbreak of wearable electronic devices such as VR / AR is imminent. In the 5g era, the emerging online social entertainment represented by short video and live broadcast will also bring new opportunities for more consumer electronic products. On the other hand, the shortage of chips and the shortage of global transport capacity have not been completely alleviated, and the regulation of e-commerce platforms and EU tax reform have also brought new uncertainties.
North America and Europe are still the most mature major markets, while Southeast Asia has become an emerging destination that can not be ignored.
As a dominant and fast-growing market in the United States, the holding rate of traditional household appliances such as TV sets, washing machines and refrigerators is close to saturation. Smart home has broader growth space. At present, it is mainly used for entertainment.
The consumer preference market of smart home devices is dominated by men, generation X and northeast residents. Men pay more attention to energy conservation and convenience, and are most interested in camera category; Women are more concerned about safety and are more interested in equipment such as alarm systems.
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